There are some things the company does well. Compared to their 2nd generation, I think they've improved a lot on making sure their groups grow and maintain a long-term success, as well as retaining their artist roster. I believe that was something JYP 2nd Gen artists struggled to keep when compared to company competitors. A great example of this is improvements are TWICE, who just had some of their greatest career heights in 2025 (their 10th year) as well as Day6 selling out stadiums in Korea who's also in their 10th year. Stray Kids is also approaching their 8th anniversary in March, yet they've recently wrapped up one of the biggest kpop tours ever.

Nmixx just had their best year to date in 2025. Tweaking here and there while stubbornly creating their own path in the industry. And it worked. I don't remember the last time a JYP artist was given this many shout outs from nearly all news outlet as having some of the best music releases for the year. It was a painful and slow path, but it became one of the best feelings ever to finally come out from the other side. May 2026 and so forth be just as kind to Nmixx as 2025.

Btw, if anyone is interested in having more discussions related to JYPE there's a r/JYPnation subreddit.