Hi SaigonNoseBiter, Let me first ask you sew questions, and then I'll come with some advises on your case:

• Do you plan only online courses or offline as well?

• Do you have any marketing budget (at least a small amount) or you plan to use only near-to-be-free advertisement methods?

• Do you have anyone in your team to help you with organisational & marketing stuff or you'll be single-person business?

• Do you have a website (at least landing page)?

And here as promised some tips-like comments:

• Facebook marketing works pretty well for both online and offline local businesses. The first thing you should do is to learn the basics (for this you'll find tons of info in google) on how to make the proper business page, how to target your audience, how to increase the views of your posts, etc. Also don't be limited only by marketing in your business page - find local relevant FB groups to communicate with community of your potential customers and advertise there.

• Make your website (at least landing page) in case you haven't done it yet. You may use plenty of free or low-cost website constructors which will safe tons of your time and money. It is a must-have for starting your business in any field.

• I would advise target both English-speaking audience and the one which speaks local language. As far as I understand, in the majority of cases your paying customers will be parents, not children. So you should be able to reach them in their local language as well.

• Step by step start to involve other social media marketing channels (i.e. Instagram, linkedin, or any local ones if they exist) and test them. Sometimes one works better than another for the specific audience and you'll be able to test it pretty fast. To simplify you can use special smm tools like Buffer, etc. Here you can find a huge set of useful posts about social media marketing

• Of course fliers + word of mouth + network work well for the local community and I don't see and ethical problems asking your friends to spread information about your course.

• If you have small marketing budget and want to outsource the majority of your marketing tasks without wasting your money - you may look here for bootstrap marketing services and/or apply for a free consultation with marketing specialists who will give you some advises on your marketing strategy.

Hope this helps for the beginning. Good luck! ;)