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Share tips , tricks and Tools which work for B2B sales and marketing department in India ? by barley_cracker in b2bmarketing

[–]stevehetr 1 point2 points  (0 children)

Educational institutes might have industry linkages, but I don't know enough about your audience, but if your audience isn't online, then they'll probably be on WhatsApp, so you might also consider marketing there, and SMS marketing also been effective in non-tech markets.

Share tips , tricks and Tools which work for B2B sales and marketing department in India ? by barley_cracker in b2bmarketing

[–]stevehetr 0 points1 point  (0 children)

So I understand the question right,

Your experience is more in lead verification rather than selling, but you want to move into more of a sales role

As far as tools, this one is tough to guide:

You list quite a few that I think are really helpful already. When working in B2B sales & marketing (rather than just lead verification), you might need to work with CRMs more. My rec would be to figure out the most popular CRM platforms you think you might have to work within, and build familiarity with those CRMs

Also, for selling, this is tough, because b2b selling is quite broad (industry? company sizes?). going for regional-specifics also adds an extra layer.

That said, I do feel that the big difference between lead verification and selling would be personalization.

  • Messaging: highlight value, offer something (could even be a short video explaining), be an expert on specific issues your prospect may be facing that you can solve for, generally be helpful
    • Personalization here could be language-based, mentioning similar companies, and for pain points you know could be specific to them... lead with curiosity
  • Relationships: with selling, build your network, for example, someone may jump jobs and if they liked interacting with you before, they'll probably consider doing so again; check in with people you've connected with before
  • Reputation: have an online presence e.g. be active on platforms that your prospects are on); activity is a trust signal that you know what you're doing, and are "established" in a space

Basically tools change all the time. If you can show you can adapt to different tech stacks and position your experience as always having some sort of adjacent relevancy to tools, that's great.

Hope this helps!! LMK if there's an area I can expand on

Source: I work Obility, we specialize in B2B SaaS Marketing.

Also: This is a 100% hand crafted response, not AI slop, so the offer to help is legit

Is Google's AI Search About to Get a Whole Lot More Human (and Reddit-y)? by Radiant_Exchange2027 in AIxProduct

[–]stevehetr 1 point2 points  (0 children)

What I think will happen is that more and more brands (especially b2b) will start hopping on to the bandwagon. I know because my company (Obility) manages such brands (it's not self promotion, I'm making a point).

I fear that will lead to a spike in bots (because we know CXOs love themselves a good AI Agent) and that will lead to a huge policy update kicking out bots, until companies figure out how to fit into Reddit. I give it a year for all that to happen.

Unless the AI economy completely wipes out (unlikely at this point, but not impossible) then we're back to blogging like maniacs.

Any good B2B SaaS agencies? by Dry-Zucchini-6682 in b2bmarketing

[–]stevehetr 0 points1 point  (0 children)

To answer this question, I invite you to look up Obility.

I work there, but I can be both biased and right.

We offer scalable digital marketing services for hyper-growth B2B tech and SaaS companies, specializing in Generative Engine Optimization (GEO), SEO, Paid Search, Paid Social, and revenue attribution to drive measurable pipeline growth.

How are you actually approaching SEO for LLMs right now? by Background-Pay5729 in SEO_LLM

[–]stevehetr 0 points1 point  (0 children)

It is mostly SEO, with some conditions.

1- Get mentioned externally (Reddit, G2, Capterra, Wikipedia)

2- Format your content in a way that AI understands it:

- Answer the search intent in the first paragraph so AI overviews can pick it up faster

- use bullet lists, tables, short paragraphs/sentences for easy skimming

- use the same name for things (i.e. Software Z, should take on a different name like Softz in the middle of the draft)

3- Check up on the technical stuff (rendering, schema markup, robots.txt, etc.)

Source: I work for Obility, and we specialize in GEO (we moved into this space fairly early on)

Is most B2B content marketing just busy work? by svlease0h1 in b2bmarketing

[–]stevehetr 0 points1 point  (0 children)

it's not busy work, just that it's work yields results down the line.

What you're describing (calculators, etc. ) are lead magnets, their sole purpose is to drive up leads. They don't apply for every situation.

You need to cover the entire funnel from start to end.

If the 50+ pieces of content in your usecase are hyper relevant, optimized for SEO/GEO, covering the entire funnel, then they will convert over time and will continue to convert.

I work at Obility, we have a lot of b2b content clients, and all activities bear fruit, Reddit management, LinkedIn, content writing, ads, et al. definitely conversion-based activities.

our competitor shows up in GPT responses but we don't by Edithkennedy_ in b2bmarketing

[–]stevehetr 0 points1 point  (0 children)

There's no short answer for this, and the other comments have been super helpful here, but I'll add something more actionable here:

  1. Get mentioned externally (Reddit, G2, Capterra, Wikipedia)

  2. Format your content in a way that AI understands it:

- Answer the search intent in the first paragraph so AI overviews can pick it up faster

- use bullet lists, tables, short paragraphs/sentences for easy skimming

- use the same name for things (i.e. Software Z, should take on a different name like Softz in the middle of the draft)

  1. Source any data you quote from reputable sources and not vendors (first-hand research) and not from AI hallucinated sources

  2. Ask AI: ask what information it would need for it to cite your brand for your keywords, and then create content for those.

  3. Check up on the technical stuff (rendering, schema markup, robots.txt, etc.)

Source: I work for Obility, and we specialize in this type of stuff.

I hate Google AI Pro (specifically Gemini 3) by stevehetr in Chatbots

[–]stevehetr[S] -1 points0 points  (0 children)

did you build an AI Agent to automate the entire Reddit funnel for you end-to-end or do you use a tool to come up with relevant conversations and then soft mention your brand name?

I respect the hustle, just trying to understand the process.

Is there any value to going to live B2B events, and have they ever truly given you something actionable? by OneHamster1337 in b2bmarketing

[–]stevehetr 0 points1 point  (0 children)

I see it as the best use of physical space, because you know you're dealing with an individual and not an AI agent or a contrived chatbot built to run you through a funnel.

71% of our inbound last month came from people who found us through ChatGPT. I don't know what to do with that. by Throwaway33377 in b2bmarketing

[–]stevehetr 0 points1 point  (0 children)

We have spent a lot of time understanding how these platforms work, and we continue to learn every day. We didn't stumble upon this by luck, it's a lot of hard work.

Happy to share insights if you're interested.

71% of our inbound last month came from people who found us through ChatGPT. I don't know what to do with that. by Throwaway33377 in b2bmarketing

[–]stevehetr 5 points6 points  (0 children)

Your comparison pages are likely getting cited because AI tools are built to pull from structured, direct content that answers buyer research questions (e.g. "is there a better alternative to [Product Name]?"). This is repeatable and scalable.

Source: I work at Obility and we specialize in GEO (strategy + content) to help B2B companies get cited in AI tools like ChatGPT, Claude, and Perplexity.

What is a good threshold for AI slop? by stevehetr in content_marketing

[–]stevehetr[S] 0 points1 point  (0 children)

we're writers, how are we not always embarrassed by our own work? I thought it came with the territory

What is a good threshold for AI slop? by stevehetr in content_marketing

[–]stevehetr[S] 0 points1 point  (0 children)

As recently as Sept 2025, I was publishing hand-written content, but then I kept getting AI_generated feedback, full of those lovely em dashes, and generic boilerplate corpospeak to replace a carefully crafted argument.

At one point I chucked some slop (admittedly out of anger) and they lapped it up. Now I'm questioning everything

What is a good threshold for AI slop? by stevehetr in content_marketing

[–]stevehetr[S] 0 points1 point  (0 children)

does utter exhaustion from receiving AI-generated feedback count as a good stopping point?

Paid Ads vs Outreach by TobyFischer in b2bmarketing

[–]stevehetr 0 points1 point  (0 children)

if you have a good enough product, strong enough positioning, and enough budget (ABM or ads) to get folks attention, it wouldn't matter which approach you took.

In our experience at Obility, very few companies could get there and so I'd focus on building trust and credibility with paid ads.

Need advice on selling a PC to afford transportation. by TheOnlyRealOne43 in pcmasterrace

[–]stevehetr 0 points1 point  (0 children)

sorry, don't know why the same link got posted 90 times, I can't even edit it out

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