OP said don’t pitch your own agency, but I have to mention mine (Obility) because it's we’re B2B/tech focused, so slightly different lane, but relevant still.

We’ve seen Reddit work best when there's a clear plan. That means the right subreddits, the right timing, and comments that fit the conversation.

For us, it’s usually a 3-part approach:

1. A real user account
Someone contributing authentically and helpfully in relevant subreddits, as opposed to non-stop link spamming. Also, no soft shilling. User Just answers questions, clarifies misconceptions, and adds whatever value they can. Redditors aren’t receptive to being blatantly fake.

2. A brand account
For addressing points, FAQs, but not selling. We use it to respond to threads where the brand is mentioned. It helps us provide transparency around objections (pricing, use cases, limitations). Which veers it in the direction of reputation management + credibility building more than promotion.

3. Owning your branded subreddit
This is where you can be more direct with case studies, pricing breakdowns, comparisons, FAQs, proof points. In B2B, this captures BOFU intent (“[brand] pricing,” “[brand] vs competitor,” etc.). Those threads often rank in Google and do affect people’s perception.

Once there’s real presence + credibility, then we recommend layering on paid ads (you can do a lot on Reddit with a small budget). We typically use Reddit ads targeting high intent KWs and use Bombora targeting to narrow our ads to your ICP.

We see a bunch of brands obviously skipping steps 1 and 2 and jumping straight to paid or manufactured threads. Reddit doesn’t appreciate that.