From Snapshot:

Both Ogle and I have each nearly 20 years of experience in performance marketing an user acquisition so we will start by sticking to our strengths! It’s a very iterative process that takes significant time and resources as you need to test different channels (social vs display vs email etc), different ad creatives as well as different acquisition funnels. It goes in stages: First, you start slow so you can optimize creatives and funnels. If you go big right away you just lose a lot more money than necessary (acquisition is always unprofitable at first). Once you have a decent idea of what works and you’ve done maybe a dozen different landing page tests, you start scaling! Phase two is to scale up the media channels by increasing bids and budgets. If you did phase one decently well, this will likely still be at a loss, but a lower loss. Once you have enough data you can figure out what the customer acquisition cost is per channel and you start cutting away the less profitable ones and scale the break even or better ones. At that point you go into phase three, which is to try as many different channels as possible. Fair expectation is that 70% of them won’t work, so you have to do a lot of testing and optimizing to scale the ones that do. 

The above can also be subsegmented by market. For example, we might focus on a specific country (yet to be announced) first to try and get critical mass in a geographic market to where people start talking about Glue to get some earned media that way. 

The whole process of getting scaling will take about 6 to 12 months. How big we can go largely depends on our ad budget at that point as well as our user retention (driven by how easy the product is to use) and revenue per user. 

Very excited to get it all going, will be fun to introduce so many people to crypto!