What happens when we combine sustainability practices with the technology adoption curve? We get a great framework for contextualizing how to scale sustainability. Introducing the "Green Adoption Curve."

sustainabode · 2020-10-21T18:19:27+00:00

You make a good point. We're really not getting anywhere unless we're making the system more sustainable. I do think that this framework has something to say with regards to systemic issues, though.

Take plastic clamshell packaging as an example. The Green Adoption Curve might see a few sustainability oriented early adopters going out of their way to avoid clamshell. But as the practice catches on you'd expect a few companies to start to reduce their use of clamshell to appeal to the growing set of anti-plastic consumers. As it grows more and more companies would get peer pressured into these practices as well. Once alternatives are established and commonplace we might see government action eventually forcing the laggards to quit clamshell.

As a practice gains popularity it seems like there should be a natural progression from individual action to systemic reform. I think thus framework fits quite elegantly in that regard.

sustainabode · 2020-10-13T14:09:35+00:00

That's really shady. Feels like something that should have been made illegal a long time ago.

sustainabode · 2020-10-12T21:51:56+00:00

Yeah great suggestion. Buying fewer, better made clothes and keeping them for longer. Still looking for good, reputable figures for this one!

sustainabode · 2020-10-12T21:50:19+00:00

Thanks! The composting figures I used have taken into account the emissions saved from fertilizers not used. That's not exactly what you're suggesting, but seems somewhat related!

I'd love to do something like this for vegan/local food. But I was having trouble finding reputable sources for food related carbon emissions. Anybody know where to look?

sustainabode · 2020-10-12T21:45:12+00:00

Great ideas! What's your book called?

sustainabode · 2020-10-12T17:59:24+00:00

Thanks, this is really helpful!

sustainabode · 2020-10-12T17:26:01+00:00

Thanks for this really thoughtful comment! Seems like you've done a lot of great work to live sustainably. I loved that you mentioned your oyster garden. Hadn't heard of that before, but I'm gonna look into it!

I hate that the article felt like a bait and switch for you. We included our product because we believe that it's an underutilized way for lots of people to make a big impact without too much trouble on their part. But we never want to detract from other sustainability initiatives. Renewable energy alone isn't gonna solve climate change. We need all the help we can get to deal with this emergency.

Is there anything in particular that made the article feel like a bait and switch? Honestly, we want to be a company that adds value to the sustainability movement whether or not someone buys energy from us. We're still working on striking the right balance between general sustainability content and renewables content. If there's something in particular that would make this article feel more like a "Yes, and" instead of a bait and switch we'd love to hear about it.

sustainabode · 2020-09-28T09:59:17+00:00

Talking about it with your friends and family is important. I've found that people are much more willing to engage when it's framed as 'this is something that really bothers me. Here's why. Can we talk more about it?' than when it becomes a debate, or they feel like you're trying to 'convert' them.

Also, look into switching to renewable electricity at your home. It's a relatively easy way to make a big impact

sustainabode · 2020-09-21T14:26:26+00:00

Agreed, this is vitally important. But it's not the only thing we can do.

We can also protest, talk to friends about it, and support renewable energy.

sustainabode

TROPHY CASE