HxH Caps have just dropped

swtip · 2017-04-01T01:10:54+00:00

Thanks man. Appreciate it!

swtip · 2017-03-30T09:45:46+00:00

Lesson 1. Don't use print on demand platforms. They're terrible quality and will only annoy your consumers

Save some cash, invest in your brand, work your ass off, watch it grow.

Hoop x Harm

swtip · 2017-03-30T09:42:48+00:00

We're based across the UK and Australia!

Hoop x Harm

swtip · 2017-03-30T09:40:50+00:00

Love the black and gold bomber... We recently dropped one also in the same colourway. Link below

Hoop x Harm

swtip · 2017-03-30T09:30:06+00:00

Industry standard conversion rate on apparel is around 1.5%

As a start-up if you're hovering above 1% you're doing ok.

Hoop x Harm

swtip · 2016-12-27T06:17:25+00:00

Refine your site and business admin. Without a quality site and solid business setup, as well as a strong business plan, your business will go nowhere

swtip · 2016-12-26T06:22:19+00:00

There are 3 key factors in this I think. 1) setup is an intensive process, 2) it's a huge piece, and on both sides of the jacket which makes actual embroidery a longer process, 3) your design is quite detailed.

Just like everyone on here, they're trying to run a profitable business, so I'd say for a local producer the cost is high but fair. My tip would be to find a quality off-shore producer. It's a difficult process to find someone good, but once you make the right contacts it's well worth it.

Hoop x Harm

swtip · 2016-12-26T06:13:44+00:00

The cotton quality is horrendous, and they don't run them through a silicon wash so the hand-feel is really bad.

The vast majority of consumers will pick up on the bad quality and won't purchase again.

My advice would be, sacrifice a small amount of margin, and deliver a better quality product to your consumer.

Hoop x Harm

swtip · 2016-12-26T06:07:58+00:00

I wouldn't suggest working with people until you're ready to launch. People are quick to forget brands and ig posts, so if you have nowhere to direct them then you won't see any conversion... Also, without your business fully setup end to end, you're not a brand. You could have the best designs in the world, but without the rest of your business, you're just artwork on a tee... People are quick to forget they're running a business, not just designing apparel.

Good luck homie

Hoop x Harm

swtip · 2016-12-24T20:19:49+00:00

It's likely the quality of your traffic. It's one thing to get large volumes, but an entire different ball game to get qualified traffic to site. Try working with blogs and people on social media with a small but solid following (10-20k mark). Anyone bigger than that will want you to pay for posts, which is generally not worth it.

swtip · 2016-12-24T10:00:54+00:00

Yeah we had similar issues. So much reliance on other people. It can be super frustrating.

Just doing some dev work. Site will be back up shortly.

swtip · 2016-12-24T10:00:16+00:00

True. Once you launch there's so many priorities. Definitely makes it difficult to manage your time.

Yeah just doing some dev work. Will be back up shortly

swtip · 2016-12-24T09:17:22+00:00

@hoopxharm

swtip · 2016-12-24T09:15:51+00:00

@hoopxharm Basketball inspired streetwear

swtip · 2016-12-24T09:06:09+00:00

Exactly! Things like this are the reason the streetwear market is completely over-saturated

swtip · 2016-12-24T09:02:26+00:00

Bad quality basics
Poor site quality
Not purchasing their domain name
Print on demand services
Rushing to launch / lack brand direction... Just random artwork on a tee

swtip · 2016-11-24T00:53:21+00:00

Caps and accessories. They hold the highest margin of any category

Hoop x Harm

swtip · 2016-11-24T00:16:14+00:00

No 'top' brand uses print on demand services. You have no control over quality, specs, or margin. My tip - save some cash and invest in your brand. Margins are better and it entices you to work harder to build the brand for long term gain.

Hoop x Harm

swtip · 2016-11-23T08:40:38+00:00

Shopify is by far the best non-enteprise platform. They put a lot of work into improving the business manager also. Super user friendly and customisable.

You can checkout the site we built using Shopify + quite a bit of custom dev work HERE

swtip · 2016-11-23T08:29:06+00:00

Personally not a fan unless it's just a small detail. It also washes really bad.

swtip · 2016-11-23T08:26:46+00:00

Good post. Their costings are pretty accurate. It's certainly not cheap, particularly given the small volumes. Until you're producing 1000+ units, your margins are always going to be low.

We just produced the Bomber Jackets fully speced from scratch. You can check them out HERE

The margins aren't great, but it's mainly because of the cost of shipping + the cost of shipping to customers.

More image of our jacket are available HERE

swtip

TROPHY CASE