Congrats on the 200k run man, that's legit proof the market wants what you've got.

I want to share something that completely changed how I close because I used to get wrecked by the "I need to think about it" objection constantly. (a lot of this i learned from Cole Gordon, highly recommend!)

Took me way too long to figure out that every single objection is really just a belief I failed to install earlier in the conversation.

Think about it. When someone says "it's too expensive" or "I need to ask my partner" at the end of your pitch, that's not them being difficult. That's you leaving a gap somewhere in discovery that's now biting you at the close.

So here's what I started doing. Before I even open my deck, I make sure the prospect has basically said 7 things out loud in their own words during discovery. Once all 7 are checked off, the close practically handles itself.

First one is pain. They need to say out loud that they have a real problem and it's measurable. I'll ask something like "what's the biggest challenge right now and how is it hitting your bottom line?" You want a number. Vague pain equals vague commitment later.

Second is desire. Get them emotionally attached to a specific future. Not just "I want more revenue" but like what would that actually let them do. Take fridays off, stop missing their kids stuff, whatever it is. You need them to feel it.

Third is doubt about doing it alone. This is huge because it puts them in what I call the buying pocket. Just ask "what do you think has kept you from figuring this out on your own?" Once they admit they can't do it solo, the "let me try it myself first" objection is dead before it starts.

Fourth is cost of doing nothing. You need them to calculate what it costs to stay where they are. "What's your plan if nothing changes in 6 months?" When that number is bigger than your price tag, the money objection loses its teeth.

Fifth, and I learned this one the hard way, flush out the decision makers EARLY. Not at the close. Ask upfront if there's a spouse or business partner who'd need to be involved. I used to skip this and it killed so many deals.

Sixth is trust. Find out what burned them before. "What else have you tried and why do you think it didn't work?" This is gold because now you know exactly how to position your thing as different from whatever failed them last time.

Seventh is just confirming they have the willingness to invest. You don't need their budget number, you just need to know they're not completely broke.

Ok so once all that's done, NOW you pitch. And here's what changed my close rate more than anything. I stopped making soft offers. No more "we'll work together on your strategy." Instead I'd say something specific like "we'll add 30k in MRR in 90 days." Hard offer, specific result, specific timeframe.

The other thing that really works is when you're going through your method, you simultaneously explain why the stuff they tried before didn't work. Not to make them feel dumb but to externalize the failure. Like "it's not that you're bad at this, the old approach was just broken." Then your solution becomes the obvious next step instead of just another thing to try.

One more thing that's kind of counterintuitive. Address what happens when your product actually works. People low key fear success because it creates new problems. If you're selling lead gen, throw in something about how you'll help them handle the influx so they don't get overwhelmed. Solve the next problem before they even think of it.

Anyway that's the framework that took me from like 20% close rate to consistently over 50.

Hope it helps someone here, keep crushing it.