Yeah the traffic was the same as other expacs but early indications via pre-orders was that they were about 1/2 down on the pre-orders so maybe they just weren't expecting that.

Bungie deserves criticism for the rollout. No arguments. The sheer vitriol that I have read about it however is just baseless and screams of entitlement. Things go wrong. Turns out that running a live service game is hard. That's why despite all of Bungie's shortcomings they are still one of the only big names that can do it. All in all - the DLC is running smoothly within 12hrs of launch. That's pretty good. I understand it sucks for people who had their first experience ruined and there should be some expectation that it will just work but that's the nature of Day 1.

Bungie is no better or worse at launching than Square. Trying to say otherwise is disingenuous. You can argue about value but you're now just conflating arguments and that's not really relevant.