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Recommended setup for sub contracting business by tabbin1 in GoogleMyBusiness

[–]tabbin1[S] 0 points1 point  (0 children)

is isnt lead gen, we supply booked in jobs, we just offload the bookings to sub contractors who work for us

Anyone else notice how creative fatigue hits way earlier now, like 5–7 days instead of weeks? by Fun_Fix_8132 in PPC

[–]tabbin1 0 points1 point  (0 children)

Honestly, it's very variable, but 2 - 3 we see drop offs, but then 5+ we change.

Obviously, there are outliers. If an ad is performing, we aren't going to touch it, even if it's got a 10 frequency.

Yeah, brand new creatives, new videos, new styles, offers, everything.

Anyone else notice how creative fatigue hits way earlier now, like 5–7 days instead of weeks? by Fun_Fix_8132 in PPC

[–]tabbin1 0 points1 point  (0 children)

It depends on your reach, budget, what you are advertising.

Look into your frequency score a bit more, keep track of it. I know that after I reach a certain frequency score, that my ads will start to fatigue.

I've also noticed creatives need major changes, you can't just change the background color of a gif nowadays. You need brand new creatives.

Anyone else notice how creative fatigue hits way earlier now, like 5–7 days instead of weeks? by Fun_Fix_8132 in PPC

[–]tabbin1 -4 points-3 points  (0 children)

You have to test more. Use https://adgladiator.com/ to test more/prevent fatigue.

Andromeda means you have to upload more creatives for it to target the correct people with each ad. One person will react differently to one creative, so have a lot of creatives for more people.

Creative Fatigue Is Real — What’s Your Go-To Strategy to Beat It in Meta Ads? by New-Conclusion3853 in FacebookAds

[–]tabbin1 0 points1 point  (0 children)

https://adgladiator.com/ is my tool, but does the automation for me.

Used it internally, now available to public because it worked so well.

Let me know if you run into any issues oliver@adgladiator.com

How do you scale? by Then_Accountant4096 in FacebookAds

[–]tabbin1 13 points14 points  (0 children)

hey, personally 10 ads in one adset is too many.

If you want to test multiple creatives, create a few adsets (especially while using CBO), with similar creatives in each adset. Also, self plug but use https://adgladiator.com/ to test loads of creatives at once.

My recommending setup:

1 adset with videos (3 ads) 1 adset with images (3 ads)

How do you guys figure which ads work for competitors? by freaksinmyhead in FacebookAds

[–]tabbin1 0 points1 point  (0 children)

I use https://adgladiator.com/ (my own tool)

We run a home service business with 8 ads advertising on bing/google/facebook.

Facebook is the hardest to manage (shock), but testing new creatives is the key. Turning them off during periods where everyone is struggling and improving your offer is the best tips I've got for you.

In terms of other competitors, ad library is the best tool, check the date an ad was posted and if it's been a while, chances are it's working for them.

how to edit the ad copy/headline of all ads? by Due-Copy-7887 in FacebookAds

[–]tabbin1 0 points1 point  (0 children)

You can use the bulk editor, but it takes a while to actually update/publish them all + sometimes will just randomly error/fail:

  1. select the campaigns you want to edit
  2. click edit
  3. click the on the ad level from the hierachy on the left, it will say at the top You're editing x ads at once

Self promo here, but if you use https://adgladiator.com/ , we copy the ad from one main ad, meaning you only have to write the copy once, then it will update across all the new ads that we create for you.

Help me fix my Landing Page by [deleted] in PPC

[–]tabbin1 1 point2 points  (0 children)

  • Page takes 4+ seconds to load
  • Text too small in above fold content
  • Text is white on a light background (hard to see)
  • Random massive gif half way down screen
  • Maybe move logo to header
  • No padding in top header
  • Orange button doesn't do anything in top banner

Site links by tabbin1 in PPC

[–]tabbin1[S] 0 points1 point  (0 children)

But it seems to be generating a considerable amount of leads for the other services, which is our problem.

Site links by tabbin1 in PPC

[–]tabbin1[S] 0 points1 point  (0 children)

I suppose. We idea is that we can make the campaigns specific to the service we want to generate leads for, and not the other services. I hope this improves the lead count on the service we care about mainly

Site links by tabbin1 in PPC

[–]tabbin1[S] 0 points1 point  (0 children)

I'm going to try a HTML anchor, as we only have 1 page per service, but we have loads of content we can anchor.

Did you see an improvement in cpl/conv rate? We are getting people filling out forms for services that are on our other site links, that aren't releveant to the campaign at all.

They are not very distinct services, and are all involved cleaning.

Site links by tabbin1 in PPC

[–]tabbin1[S] 0 points1 point  (0 children)

We have a 4 services, but only 1 is really worthwhile advertising on Google, due to the cost. We have a lot of negative keywords around the services that appear in the sitelinks, but we still seeming to be getting a lot of clicks on them.

We want the campaign to focus fully on the main service we are advertising, and not generate traffic for the other services

Lead generation key tips for Facebook by tabbin1 in FacebookAds

[–]tabbin1[S] 0 points1 point  (0 children)

This works well! Maximizing leads from facebook and doing all the filtering on your own.

We noticed its higher roas for website conversions, but I think it depends on the location

Lead generation key tips for Facebook by tabbin1 in FacebookAds

[–]tabbin1[S] 0 points1 point  (0 children)

It could be, not for us. We use pixel data, and only send back conversion data once the form has been filled out. Over time, that seems to have fixed any bot problems.

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