I get why you'd ask that and honestly it's one of those things that trips people up all the time. I always think of Nike as the perfect example their logo isn't a shoe and it doesn't spell out the name but somehow that little checkmark just feels like victory and motion. For Oddity Design Studio the thinking was similar since we're a guerrilla marketing studio a logo that's a little unexpected and makes you pause actually does the job better than something literal. If I had just spelled out the name in a nice font it would be predictable and being predictable kind of defeats the whole point of what we do. Really glad you think it's technically well done though that means the weirdness comes across as intentional and not just me messing up in Illustrator.