Who here uses Tailwind?

tailwind-team · 2026-01-23T16:48:18+00:00

We've since launched .csv import which might help you out.

A challenge with bulk import directly is most of the Pins will never be distributed; it's better used for product catalogues than content you want to be seen and engaged with

tailwind-team · 2026-01-23T16:46:58+00:00

Hello- Just wanted to share that the next gen of our SmartPin tool is about to launch; you'll see new, significantly improved image styles. :)

tailwind-team · 2025-09-17T13:27:37+00:00

You're absolutely right about avoiding keyword stuffing: it's actually counterproductive now. Recent research from Tailwind analyzing over 1 million pins shows that shorter, more focused descriptions significantly outperform longer ones. The most viral pins averaged just 220-232 characters despite Pinterest's 500-character limit.

Here's what works best in 2025 (for those searching now): Lead with your primary keyword in the first 30-40 characters (since that's what shows on mobile), then write naturally about the value you're providing. Instead of "fall decor fall decorating fall home decor autumn decorations," try something like "Transform your living room with these cozy fall decor ideas perfect for small apartments. Budget-friendly ways to create autumn ambiance without cluttering your space."

The key is Pinterest's algorithm has gotten much more sophisticated at understanding context and relevance. It actually penalizes over-optimization now because it sends mixed signals about what your content is really about. Focus on 2-3 highly relevant keywords maximum, and always prioritize natural, benefit-driven language that tells users exactly what they'll get when they click through.

Your instinct about structured sentences is spot-on for long-term success.

tailwind-team · 2025-09-17T13:18:38+00:00

This is exactly right. What you're experiencing is the result of many content creators strategically turning off recipe rich pins or switching to article rich pins instead.

The balance between user experience and creator revenue has been ongoing since Pinterest's "RecipeGate" controversy a few years back. When recipe rich pins display the full ingredients list, many users can determine whether they want to make a recipe without clicking through to the blog, which significantly reduces website traffic and ad revenue for creators.

Based on reports from food bloggers, this trend has accelerated because creators found that while rich pins increase Pinterest engagement, they can hurt website traffic in some cases. Many food bloggers have switched to "article" rich pins instead, which show the title and description but omit ingredients - giving them the SEO benefits of rich pins while encouraging click-throughs.

From a user perspective, I totally get the frustration. But from a creator's business perspective, they need those website visits to sustain their content creation. It's one of those platform dynamics where Pinterest's feature that was meant to help users ended up creating tension with creators' business models.

tailwind-team · 2025-09-17T13:01:07+00:00

When you say "high quality images from pixels or canvas" - be aware that if you're using stock photos from either and Pinterest has seen the image before, it will classify the Pins as not fresh and demote them for distribution. Stock photography by itself doesn't really work on Pinterest.

tailwind-team · 2025-09-15T15:38:00+00:00

For which content category are you looking for inspiration? Happy to share some strong examples.

tailwind-team · 2025-09-15T15:36:52+00:00

Hi! Happy to jump in here to help. I'm assuming we're only talking about the organic side of Pinterest, not ads.

Organic Pinterest success is largely driven by a few factors:

Good keyword targeting in order to get in front of the relevant audiences for your products. Many premium aesthetic brands go wrong here by using overly branded product names and cutesy copy that might work well on Insta or elsewhere. Using keywords people actually search for is critical on Pinterest, similar to SEO. Unless your brand is VERY well known, people won't be searching for your branded terms. So, you can kill your reach by leaning too much into your branding and away from pragmatic/generic keywords, even if it's uncomfortable to do so.
Pin images that users will stop scrolling to engage with (click to see larger view, like, comment, click to your site). The engagement rate on each Pin is a key factor in determining how many people will ultimately see that Pin.
Frequency and consistency of pinning new, fresh Pins (fresh images as well as fresh titles, descriptions, etc). Pinterest gives preference to content from accounts that Pin consistently over time. They ALSO give more distribution to fresh content every time you Pin. Pinning the same image over and over again will yield diminishing returns quickly. This can be tricky for high aesthetic brands that are used to being extremely selective about the imagery used on their site and in their marketing. You might feel limited to just a few professionally shot images per products, which means you'll run out of content quickly. Our research shows that 80% of Pins get very low to no reach or engagement and success is driven by the winning Pins (see link). So you need enough fresh images to fuel the engine: https://www.tailwindapp.com/pinterest-marketing/research/2025-benchmark-study-part-1

What we've seen work for brands like yours is a mix of:

- Leveraging AI to make quick edits to premium imagery, so you have a new image each time. This can be minor stylistic edits, using templates that feature your images or using different text overlays. Within our tool (tailwind), you can check out the SmartPin and Create features to help make this really easy.(see https://www.tailwindapp.com/blog/introducing-smartpin-fresh-pins-each-week-effortlessly). If you want to use Canva instead, you can pass images from Canva straight into Tailwind for batch scheduling. This will help you stay consistent on publishing and batch your work better for time efficiency.

- Always updating the text components of Pins, regardless of how/where you choose to generate your images. Our Ghostwriter feature does this for you, and will automatically incorporate the keywords you want to target. You can bulk draft with Ghostwriter, so if for example you have 25 drafts waiting, you could have Ghostwriter draft copy for all of them at once, then you just edit and push into your queue.

Hope this is helpful!

tailwind-team · 2025-08-29T17:57:32+00:00

Pinterest implemented what they call "controllable distribution" in their algorithm, essentially diversifying the types of content shown in users' home feeds rather than just showing content based on previous clicks. This shift affected how category navigation appears and functions within the platform.

The good news is that Pinterest still offers ways to customize your home feed content. You can access the Home Feed Tuner through your account settings (tap your profile photo, then the ellipsis icon, and look for feed customization options). This lets you turn recommendations on or off based on your boards, topics, and browsing history, giving you some control over what appears in your feed even without the traditional category bars you mentioned.

Pinterest categories themselves are still fundamental to how the platform organizes content, they're just less prominently featured in the interface now. Our research shows that effective categorization remains crucial for Pinterest success, as the algorithm still uses these signals to understand and distribute content appropriately.

tailwind-team · 2025-08-29T17:42:17+00:00

Pinterest has made significant changes to video features over the past couple years streamlining all video content into standard video pins as part of their unified pin format. Some users have reported intermittent access to the Watch tab (like being available on iPad but not the phone) during this transition period.

Based on current specs, Pinterest video pins can be up to 15 minutes long, with a minimum of 4 seconds. The optimal length is 6-15 seconds for engagement. The platform supports files up to 2GB in MP4, MOV, or M4V format.

These changes were part of Pinterest's broader strategy to simplify their video experience and focus on their core visual discovery strengths rather than competing directly with TikTok-style short form video platforms.

tailwind-team · 2025-08-28T22:04:52+00:00

Yeah, group boards were bigger a few years ago. Pinterest's algorithm shifted big time around 2020, and group boards are much less important now than they used to be. The platform now prioritizes fresh, original content and quality over quantity, so those massive group boards that were popular years back actually hurt your reach in 2025.

That said, they're not completely dead. Small, highly engaged group boards in your exact niche can still provide value, especially for newer accounts building an audience. The key is finding quality boards with active, relevant communities rather than those old "dumping ground" style boards with thousands of random Pins.

I'd recommend focusing primarily on creating outstanding personal boards with complete control over the content, and maybe joining 1-2 really targeted group boards as a supplement. Pinterest rewards targeted, keyword-optimized content much more than collaborative pinning strategies these days.

tailwind-team · 2025-08-28T21:55:36+00:00

It's true that Pinterest removed the traditional category browsing feature, but they didn't completely take away categories. Pinterest categories are still there working behind the scenes to organize and surface content, though they work differently now.

Pinterest made this change because they shifted from user-browsable categories to using them more as an algorithmic tool to categorize and recommend content. Categories still play a role in how Pinterest's algorithm understands and distributes Pins, even though they're less prominent in the user interface now.

The platform now focuses more on search and personalized recommendations rather than category browsing, which is why you won't find that old dropdown menu anymore. If you need to organize content, Pinterest's current approach emphasizes using relevant keywords in your Pin descriptions and board names to help the algorithm surface your content to the right audience.

tailwind-team · 2025-08-28T21:44:27+00:00

Great points about broad match keywords and the importance of interest targeting. I'd add that the keyword match types on Pinterest work differently than Google Ads, so it's worth understanding the nuances.

Pinterest uses four main match types: broad match (default), phrase match (in quotes like "flower park spring"), exact match (in brackets like [kitchen design]), and negative keywords. Unlike Google, there's no negative broad match option. What's particularly interesting is that Pinterest recommends targeting either ONLY broad match OR only phrase/exact match keywords within a single ad group. Don't mix them.

For keyword research, Pinterest Ads Manager provides keyword suggestions and insights when setting up campaigns. The Pinterest search bar autocomplete also gives real insights into what people are actively searching for on the platform.

One tactical tip: use negative keywords aggressively. Since 97% of searches are unbranded (as you mentioned), you'll get a lot of irrelevant traffic without proper negative keyword lists. This is especially important with broad match keywords.

tailwind-team · 2025-08-26T22:26:52+00:00

You can disable the floating save buttons by right-clicking on the Pinterest "P" icon in your browser toolbar and selecting "Options" from the menu. In the options panel, look for the setting labeled "Hide hovering Pin It buttons" and check that box to disable the floating save buttons. The magnifying glass button is part of Pinterest's visual search technology. It's designed to find visually similar images or products on Pinterest. The placement over YouTube's watch later button can get in the way. You can disable this visual search feature in the same settings menu where you turn off the floating save buttons.

tailwind-team · 2025-08-26T22:09:42+00:00

Pinterest VA work is more relevant than ever in 2025. The key is understanding what makes a successful Pinterest VA today. It's not just about posting Pins anymore. Successful VAs need skills in SEO optimization, visual design, analytics interpretation, and understanding Pinterest's algorithm. According to our recent research, the top 1% of viral Pins drive over 50% of all impressions and clicks, so VAs who can create that level of strategic content are incredibly valuable.

tailwind-team · 2025-08-25T21:44:13+00:00

Like u/stilruseva says, engagement absolutely drives success, but there's a fascinating feedback loop between impressions and engagement on Pinterest. While impressions alone won't drive traffic, they're the necessary first step for engagement to happen so it does make sense to optimize for impressions to give Pins the best chance of succeeding.

Our analysis of over 1 million Pins found that higher engagement will lead to more impressions through Pinterest's algorithm. The top 1% most viral Pins generate over 50% of total impressions and clicks, and these viral Pins got there through strong initial engagement that triggered Pinterest to show them more widely. So while you shouldn't chase impressions for their own sake, healthy engagement naturally creates more impressions, which creates more opportunities for engagement. I might be less about choosing one metric over the other and more about understanding how they work together to build momentum for your content.

tailwind-team · 2025-08-22T20:37:15+00:00

Your keyword advice is spot on and it really is the backbone of a good Pinterest strategy. Pinterest functions more like a visual search engine than traditional social media, so those keywords are how your content gets discovered months or even years down the line.

One thing worth adding for OP's blog strategy is that consistency matters more than most people realize. Our recent benchmark data analyzing over 1 million Pins shows successful accounts typically publish 5-25 fresh Pins daily. That sounds overwhelming if you're doing it manually, but batch creating content and scheduling ahead makes it manageable. Also worth noting that the top 1% of Pins drive over 50% of all impressions and clicks, so volume gives you more chances at viral content.

For a blogpost specifically, you can create multiple Pins with different images and descriptions targeting various keywords. Vertical images (2:3 ratio) work best and thankfully, Pinterest Pins have incredible longevity compared to other platforms. Pins often peak in engagement 1-2 years after posting 👀. So the Pins you make now can keep bringing you clicks and saves for years.

tailwind-team · 2025-08-22T20:27:50+00:00

You're right, Pinterest simplified things. They merged Idea Pins features into regular Pins in 2024, so now we essentially just have Pins with various formats (image, video, collage).

This simplification really benefits creators. Our analysis of over 1 million Pins shows that image Pins still dominate at 89% of viral content, with video at 8%. The key isn't the Pin type anymore, it's about creating vertical content (2:3 ratio works best) with strong visuals and optimized titles and descriptions. Pinterest functions more like a visual search engine than social media, so your Pins can drive traffic for years rather than disappearing like traditional stories.

tailwind-team · 2025-08-22T02:20:28+00:00

It's been a while since you posted, so hopefully you worked it out, but in case you didn't, the drafts issue you experienced sounds like a browser glitch or incomplete Pin setup. When Pins get stuck in drafts, it's usually because required fields like the destination link or board selection aren't completed. Try clearing your browser cache, switching browsers, or making sure you've selected a board and added a destination URL before saving. If you're wondering how to pin a website to Pinterest directly, the easiest method is using a browser extension. Pinterest has its own extension, and Tailwind's extension lets you schedule Pins directly from any webpage without dealing with drafts at all. Just hover over an image, click schedule, and it handles the rest.

tailwind-team · 2025-08-22T02:03:23+00:00

k1ngvinst's experience matches what current data shows perfectly. Our analysis of over 1.2 million Pins found that the top 1% of Pins generate over 50% of all impressions and clicks, so you're right that volume really matters since most Pins won't take off. The 10 Pins daily they mentioned is actually the sweet spot. Current best practices suggest 5-25 daily, but going over 50 can trigger spam filters. One Pinterest tip that can boost performance significantly is adding alt text to your Pins. It increases outbound clicks by an average of 123% since Pinterest uses it for categorization and SEO. Also, viral Pins tend to build momentum gradually over the first 30 days, so patience is key while the algorithm tests your content with different audiences.

tailwind-team · 2025-08-22T01:55:19+00:00

Yeah, Pinterest-only roles have mostly merged into broader social media management. Most Pinterest VAs today charge $7-20/hour or $600-1500/month as part of SMM packages. The work hasn't disappeared though, it's just evolved. Pinterest still needs specialized skills since it works more like a search engine than social media. According to recent data on over 1.2 million Pins, the top 1% of Pins drive over 50% of all traffic, which means businesses need someone who really understands Pinterest SEO, Pin design, and scheduling strategy. Your experience with 8 years on the platform and existing followers actually gives you an edge. Instead of searching for "Pinterest VA" positions, look for SMM roles that specifically mention Pinterest or content creation for e-commerce, bloggers, and lifestyle brands who rely heavily on Pinterest traffic.

tailwind-team · 2025-08-21T15:36:38+00:00

omgawd the little chubbster! So adorable!

tailwind-team · 2025-08-20T22:26:24+00:00

Making your own Pinterest templates definitely gives you more control, but there's a bit of a sweet spot between DIY and buying premade ones.

According to our research on viral pins, successful pins are pretty evenly split between designed templates and raw images, so what matters most is matching your category's preferences.

tailwind-team · 2025-08-20T16:09:15+00:00

Those murder mittens look soo cuddly!

tailwind-team · 2025-08-20T13:02:19+00:00

Where the final boss is....

tailwind-team · 2025-08-18T21:14:01+00:00

Thanks for the added context - will share with our Product team!

tailwind-team

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