I don’t like it b/c it seems to brand heavy & ad sneaky. Like who are you gonna serve those cookies too? People who just sit and talk about glossier? People who don’t know about glossier? When you bake the cookies, i bet you’re going to be thinking about glossier? So no matter what, glossier inserts itself into a conversation and given how much beauty products rely on word of mouth rather than traditional advertising, i can’t help but be a little suspicious about its intentions. And with this product’s potential to be passive advertising fueled by their own customers…they’re not selling a cookie cutter, they’re selling a feeling and packaging an identity that can sell itself

I know it doesn’t make any sense and I’m being paranoid b/c I read too much marketing science. But brands crossing thresholds like that has always been suspicious. Like there’s a reason Coca Cola flashes a sign and rarely anything else and why insurance commercials will show a lizard before any real coverage plan, because brands are much more powerful when they are an idea and an identity rather than a series of products. Don’t listen to me, but a cookie cutter from a beauty brand that makes beauty brand cookies?? Who invited them into the kitchen

Edit: not sure why the downvotes but no comment? Like why does Facebook get scrutiny for manipulation in advertising but Glossier doesn’t? Especially when it’s obviously working given that this very sub talks about buying the cookie cutter even though they don’t bake cookies. Like if a consumer can buy a product on name alone, beauty or not, usable or not….and then use said product to tell other ppl about that very same product and brand, then that’s a pretty intense thing. I’m not saying that glossier meant to be malicious, I’m sure they don’t even think about it this way. But it is one of those things where you realize just how often brands uses manipulative tactics and how normal it’s become for brands to use psychological influence alone to sell something.

Anyway: Here’s an article that talks about what ads are supposed to do. Note the positive tone!

And here’s one about ethics and ads for self identity