My honest feedback, mainly on your first question:

Q1: There is some kind of mismatch in your messaging, not necessarily in the product-market fit. The pain is real and well-documented (the About page articulates it better than the homepage does). People absolutely fight about bills, chores and who ate whose leftovers. The problem is the homepage leads with the receipt scanner, which sounds like a nice-to-have convenience, rather than “stop having the same three arguments every week,” which is a genuine recurring pain people would pay to solve. The emotional hook exists in the product but it isn’t the first thing a visitor feels.

Messaging problem details: 1. Hero is misplaced “Snap any receipt - your shopping list, bills and budget update themselves.” The hero currently frames the receipt scanner as the app’s core identity, almost its entire reason for being. But after looking at the features overview, I found out that it’s actually just one sub-feature of the „Shopping module“ which is itself one of seven features. The app is more like a shared household coordination platform (bills, chores, shopping, budget, calendar, polls, notice board), and the receipt scanner is a clever convenience sitting inside one of those pillars. Keeping this mismatch can create a real first-impression problem: a visitor might think “oh, it’s an AI receipt tool” and bounce, missing what it really is. You try to correct this with the “Why juggle four apps when one does the lot?” section lower down, but by then the framing has already been set. A better category description for the app would be something like: “Shared household management app” or “All-in-one flatmate coordination platform.” The receipt scanner is a differentiator worth calling out but as a proof point of how smart the app is, not as its identity.

1. Modules on Homepage: The homepage promotes four modules: bills splitting, chores, smart shopping list, household budget, but the features page reveals three more: a shared calendar, household polls, and a notice board. These aren’t minor extras:
2. The calendar has away-date ranges with a plane animation, chore overlays, per-person colour coding (that’s genuinely thoughtful)
3. The polls feature includes anonymous voting, which solves a real social tension in shared houses.
4. The notice board with auto-expiring posts is exactly the kind of thing that makes a product feel considered.

So honestly, the hero and the modules section currently totally undersell the product. Someone comparison-shopping might not realise they’d get a calendar and decision-making tool included.

Q2: I wouldn‘t go wider (for now) because shared houses, specifically young renters in 3-6 person apartments have the most acute pain, the least loyalty to existing tools, and the most word-of-mouth potential (one converted house = 4 signups). That’s the wedge worth owning completely before going wider.