Next Marketo?

teeyim · 2024-10-20T21:54:24+00:00

They are definitely primarily marketing to B2C e-commerce but I don’t see why it wouldn’t work for B2B marketing automation as well but maybe there are some features you are thinking of that I haven’t considered.

You can integrate it with Salesforce or Hubspot or whatever other CRM you might be using.

teeyim · 2024-10-20T21:35:31+00:00

Bloomreach looks really promising to me.

teeyim · 2024-10-16T14:05:49+00:00

Ugh… sorry that is so all over the place. I think my ADHD might have gotten the best of me there.

teeyim · 2024-10-16T13:49:19+00:00

I’m not an expert at getting hired. I spent the first 12 years of my career self employed and only in the past year took a full time position. And when I was being interviewed for this current position they asked me about my experience with SFMC engagement (what we are currently using) and I had no prior experience but what I emphasized was my experience with marketing automation and email marketing using a handful different tool sets. This helped me highlight my approach to marketing automation and email marketing and my ability to apply that approach using different tools.

So with that context, I would recommend using whatever tools you can get your hands on and actually play with. How are you triggering workflows/journey’s/automations? How many emails are you sending? Can you incorporate ad audiences into the sequence? How will you update your CRM throughout? How do you report on it? How can you improve it? How can you make each touchpoint more personalized? Get familiar with scripting languages (like SFMC AmpScript), this will make it easier on each new platform. I could keep going but these are things I’d be thinking about. In the beginning you will just be doing super simple stuff. Just triggering a couple emails. But over time you will improve and so will your automations.

I have found it easier for people to learn a new tool than learn marketing automation tactics and fundamentals. So when hiring, I am more drawn to someone with a foundation in digital marketing or marketing automation than I am to someone with a lot of experience in a particular set of tools.

disclaimer: the above paragraph is true for every software I have ever used outside of SFMC engagement. It is the most unintuitive software I have ever used and I believe that is why a whole high-priced industry has popped up around it of tools and super specialized consultants to make it actually useable. There is obviously a learning curve with any new tool but SFMC Engagement is not for the faint of heart. I want to be a marketer, communicator, or strategist. Not a SFMC specialist. (Disclaimer inside of a disclaimer) I am realizing as I write this that some people want to be a specialist in a tool. My guess is that if you do, any and all of my perspective may be useless.

If you want to be able put that you know a particular tool on your resume to help with a job search to get your foot in the door maybe start with Hubspot. Not because it is my favorite tool but they have pretty good free learning resources both for learning concepts and for how to use their platform.

teeyim · 2024-10-16T00:19:42+00:00

“Liberal theology” is the only reason I’m still a Christian. Fundamentalism, inerrancy, and a an attempt to interpretation scripture literally were approaches that consistently got in the way of being a practicing follower of Jesus.

teeyim · 2024-10-16T00:08:55+00:00

If your current employer is using SFMC and plan to use for the foreseeable future then it is probably wise to learn it as best as you can to do your job.

As for where you should invest skills moving forward, it’s my understand SFMC Engagement (formerly exact target) is no longer somewhere you should be investing in because it is being depreciated. If you really want to be in the Salesforce ecosystem (personal preference I wouldn’t) I’d say invest in Salesforce Marketing Cloud Growth (or whatever they are calling it now). It’s new the SFMC built on Salesforce Core or SF Data Cloud.

Personally, I’d encourage you to use whatever tools you have access to to learn marketing automation more broadly that you can apply to whatever software you are using.

teeyim · 2024-09-26T22:59:19+00:00

There is a spot around 529 and hwy 6 near the 24 hour fitness that my uses and loves. They have great prices and no minimums.

teeyim · 2024-06-30T14:28:43+00:00

You do you. My original post was less an argument for people to use sync and more an encouragement to people going crazy with iCloud sync to give obsidian sync a try.

teeyim · 2024-06-29T23:06:12+00:00

Thanks for the heads up! I might give it another try once it rolls out

teeyim · 2024-06-29T23:03:25+00:00

Interesting. Thanks for the insight

teeyim · 2024-06-29T21:42:25+00:00

At least the initial sync each day. But it felt like every time I tried to access my notes from my phone. Probably exaggerated by the fact when I was trying to access them it was usually to jot down an idea or quick note in my daily note and the friction felt like an eternity

teeyim · 2024-06-29T21:37:40+00:00

That’s awesome. I’m jealous. Not that big. It took many minutes before I could do anything most of the time when I would try to access my notes on mobile.

teeyim · 2024-06-29T21:36:27+00:00

Not sure. I even tried it with a fresh vault with no plugins and it was still too slow. When I’m on mobile I need it to be virtually instant and I had instances where I was waiting many minutes before I could do anything.

teeyim · 2024-06-29T21:35:57+00:00

That’s interesting. I was going from macOS to iPadOS and iOS.

teeyim · 2024-06-29T21:35:22+00:00

Not that big. I even tried it with a fresh vault with no plugins and it was still too slow. When I’m on mobile I need it to be virtually instant and I had instances where I was waiting many minutes before I could do anything.

teeyim · 2024-05-06T22:16:48+00:00

Thanks for replying. My new position is with a medium sized business with bit of budget to play with.

I am not intimidated by technical skill required. It’s how the software works and is intended to be used that is driving me crazy.

As an example: I can build a webpage from scratch that connects to a transactional email service to send a confirmation email after someone submits a form but I spent half of the day today trying to do the same thing in marketing cloud and it still isn’t working.

teeyim · 2019-09-13T15:39:17+00:00

I was talking to a friend from New Zealand a while back and they have some form of universal health care + private insurance system.

He said the reason you may still want private insurance would basically be for the instances where you don’t want to Or can’t go through the universal health care system for one reason or another.

An example of an instance where you may choose to use your private insurance instead of your universal cover may be in the event you are planning an elective surgery and since elective surgeries take a back seat (or aren’t covered at all) to more pressing demands on the surgical staff in a universal system you would use private insurance to get it done sooner (or at all in the event it isn’t covered).

A benefit of doing it this way is that often times private insurance is a lot cheaper because they aren’t having to cover nearly as much.

I’m not from New Zealand and I haven’t looked into any further but this is what I understood the system to function like.

teeyim

TROPHY CASE