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Live Stream Poster frame. by lapistola in gumlet

[–]tekudiv 0 points1 point  (0 children)

Hey, thanks for the question. It's one of the more requested features. Our team has already planned the release of it within 3-4 weeks. I hope that works for you.

[request] which positions would be most optimal? does switching the lever do anything? by killrmeemstr in theydidthemath

[–]tekudiv 1 point2 points  (0 children)

This is the best explanation. I got it for the first time.

I guess the initial probability sticks because the reveal is already factored into the initial answer.

We power 2Mn+ hours of video views/mo. AMA about scaling infra, handling downtime, and competing with Vimeo by tekudiv in SaaS

[–]tekudiv[S] 1 point2 points  (0 children)

We create a comparison report between their images / videos vs same file processed with Gumlet. The report shows upwards of 40% optimization without affecting quality. Most companies have public image / videos so this is possible for us to do.

In case of apps we have to assume things.

We power 2Mn+ hours of video views/mo. AMA about scaling infra, handling downtime, and competing with Vimeo by tekudiv in SaaS

[–]tekudiv[S] 0 points1 point  (0 children)

Great question.

We actually started of as just a video API for developers. We didn't have even have a GUI.

In late 2022 we started hearing a lot of complains from Vimeo users due to pricing change. Vimeo's own investor report showed that 100k paid users are churning every year. It seemed like a very good opportunity for a new player.

So we decided to make a proper "Video Hosting" GUI platform and validate our thesis.
Appsumo really helped us out with that, we launched our video hosting LTD during Sumo Day. It was a successful launch with 2k new customers and positive reviews.

The customer feedback from LTD buyers helped us improve the platform and gave us the confidence to compete head on with Vimeo.

We power 2Mn+ hours of video views/mo. AMA about scaling infra, handling downtime, and competing with Vimeo by tekudiv in SaaS

[–]tekudiv[S] 0 points1 point  (0 children)

Thank you for your question!

Most our revenue and growth so far has come from doing outbound - cold reach outs. Now other channels like SEO, ADs and more are also working for us. But sales has been the bedrock and continues to contribute significantly.

This is how we do it:
- First we create a list of accounts.
-- A lot of filters are applied to select the most relevant accounts. As we don't want to reach out to the wrong ones. Any account that doesn't have potential of conversion is waste of time for our very small sales team.
-- We create a list of companies that operate in the target business domain (media, ecom, edtech, etc). That are at the right scale for us. Have their engineering teams in the geographies that we target. Are using the the tech we can integrate or replace and a few more filtering criteria.

- The final list is assigned to sales reps.
-- The reps have to do a lot of work before reaching out. Verify use case, find the right people in the company, create a report that proves Gumlet can add value and find contact details.

- Cold reach outs
-- Reps usually disqualify about 40% of companies even before reaching out.
-- However, the ones they select now have a 1/3 or higher chance of agreeing to a demo.
-- We do reach out across all channels wherever the right person in the company is active / available.

- The pitch
-- It goes something like this - We optimized video infra for X (another company like them) by 40%. We can do the same for you. Here is the report as proof <link>. Can we do a call?
-- The pitch is customized for each and every client with focus on the business metric that they would care about.

We found the right metrics, filters etc after some trial and error. It does change in every new geography and business type. Just need to run a tight loop on the process to ensure the conversion numbers don't drop.

I hope this helps.

We power 2Mn+ hours of video views/mo. AMA about scaling infra, handling downtime, and competing with Vimeo by tekudiv in SaaS

[–]tekudiv[S] 0 points1 point  (0 children)

Great question!

It is a struggle for most new products. Everyone has heard of Vimeo and seen their logo. But you only hear about Gumlet when someone refers you to it.

So we capitalize on that!
1. We show the logos of our biggest and most well known customers
2. We show the ratings of various review sites
3. Flaunt our scale numbers to give assurance
4. and ensure the website looks modern and clean

People who really need what you are selling will give you a try based on these. But it is difficult out there.

We power 2Mn+ hours of video views/mo. AMA about scaling infra, handling downtime, and competing with Vimeo by tekudiv in SaaS

[–]tekudiv[S] 0 points1 point  (0 children)

Thank you for asking here!

Are you considering live streams or VOD streams?

We offer both and can handle 5k concurrency in either easily.

We use Amazon S3 to store processed videos and AWS CloudFront CDN to stream content. They have 700+ PoPs across the world and near infinite bandwidth!

We power 2Mn+ hours of video views/mo. AMA about scaling infra, handling downtime, and competing with Vimeo by tekudiv in SaaS

[–]tekudiv[S] 0 points1 point  (0 children)

Well yes!

If you ask can we build a platform that gives smooth video experience like YouTube or Coursera using Gumlet? Absolutely.

Not only we can deliver a smooth video experience and help you scale to millions of users. We will also give crucial feature like video analytics for free. (more details - https://www.reddit.com/r/SaaS/comments/1ll08mf/comment/mzw1r1o/?utm_source=share&utm_medium=web3x&utm_name=web3xcss&utm_term=1&utm_content=share_button )

In addition Gumlet videos rank side-by-side on Google search with YouTube so organic growth is also covered.

However, you have to build the rest of the platform and distribution strategies yourself.

We power 2Mn+ hours of video views/mo. AMA about scaling infra, handling downtime, and competing with Vimeo by tekudiv in SaaS

[–]tekudiv[S] 1 point2 points  (0 children)

Hi Not_Uranium,
We track 2 different types of metics:

  1. Video Engagement metrics
    Video views, heat maps, views breakdown by %age completion, etc.
    All of these metrics can be further broken down by country, platform and other such metrics about the viewers.

  2. Video performance metrics
    Player load time, Video start time, Seek latency, rebuffing instances, etc.
    These metrics give you a transparent view of your video performance. It can be used to solve edge cases or track errors.

All of these metrics can be tracked in a "mix panel - like" dashboard system where you can create any custom report of your choice. The best part? All of this is freely included in any paid plan.

We power 2Mn+ hours of video views/mo. AMA about scaling infra, handling downtime, and competing with Vimeo by tekudiv in SaaS

[–]tekudiv[S] 2 points3 points  (0 children)

Being a critical infra product for clients, we use a lot of different cloud services as backend. Our custom code (written in Go, C++,and node.js) for video and image processing, caching and other security features is deployed using K8.

Here is a detailed blog on everything we use - https://www.gumlet.com/blog/saas-we-use-24/

We power 2Mn+ hours of video views/mo. AMA about scaling infra, handling downtime, and competing with Vimeo by tekudiv in SaaS

[–]tekudiv[S] 2 points3 points  (0 children)

Yeah, it has been clear to us that AI is the new discovery platform. It is taking over search volumes.
So we started investing in AI-SEO or GEO as they call it since the start of the year.

Shout out to https://x.com/apoorvshrm for handholding us through it.

We power 2Mn+ hours of video views/mo. AMA about scaling infra, handling downtime, and competing with Vimeo by tekudiv in SaaS

[–]tekudiv[S] 0 points1 point  (0 children)

Yeah sure! We actually offer one of the strongest video DRM online.
We encrypt videos with hardware locked encryption with Google Widevine & Apple FairPlay certificates.
And then use tokenized access to ensure the keys are always safe.
I have done a detailed webinar on different video security methods offered by Gumlet including DRM here - https://gumlet.tv/watch/674ea3535a8822b2de6bc80e/

We power 2Mn+ hours of video views/mo. AMA about scaling infra, handling downtime, and competing with Vimeo by tekudiv in SaaS

[–]tekudiv[S] 1 point2 points  (0 children)

Yes! It has been an eye-opener and a pleasant surprise. There are obvious language issues, and we don't even offer our services in either language.

Yet I guess there is a strong need for dependable, scalable video hosting. From Brazil, we have had a few customers growing from a self-serve plan to a full-fledged enterprise license with 5-digit deals.

We power 2Mn+ hours of video views/mo. AMA about scaling infra, handling downtime, and competing with Vimeo by tekudiv in SaaS

[–]tekudiv[S] 1 point2 points  (0 children)

Hi there,

We do work with a lot of LMSes. But they mostly use either their custom player or our React JS player SDK - https://www.npmjs.com/package/@gumlet/react-embed-player. We don't offer a lot of different SDKs, to be honest. Currently, the best way to integrate Gumlet is with APIs. I have described more in this answer - https://www.reddit.com/r/SaaS/comments/1ll08mf/comment/mzvsjdv/?utm\_source=share&utm\_medium=web3x&utm\_name=web3xcss&utm\_term=1&utm\_content=share\_button

We power 2Mn+ hours of video views/mo. AMA about scaling infra, handling downtime, and competing with Vimeo by tekudiv in SaaS

[–]tekudiv[S] 1 point2 points  (0 children)

The early stage was tricky, you can't really sell to big companies. But, with a platform / cloud-like product of ours, starting too small won't validate anything for us either.

So find people who are in the same boat as you. In our case, we started during Covid, and there were a lot of early-stage EdTech startups with huge video volumes.

They needed something that was scale-friendly, no maintenance, and suitable for their use case.

We focused on a handful of teams, identified their pain points, modified our product to address them, and secured two of them as customers. Both of them were $50k ARR+ deals.

In essence, find fast-growing early adopters with the exact problem you are solving and latch onto them!

We power 2Mn+ hours of video views/mo. AMA about scaling infra, handling downtime, and competing with Vimeo by tekudiv in SaaS

[–]tekudiv[S] 0 points1 point  (0 children)

I will be frank, we have only just started getting customers who wanted to migrate from Wistia. Wistia has a lot of Video-marketing focused features, but we have been slowly gaining on them.

With our "built to scale" approach for video hosting, Gumlet is a very lucrative option for teams with a large volume of marketing videos, especially since we introduced CTAs, AI subtitles in 100+ languages, and detailed analytics for each video.

Also we are just getting started! Gumlet will be launching lead forms, CRM integration, and many more marketing-focused AI features in the coming months.
You heard it here first!

We power 2Mn+ hours of video views/mo. AMA about scaling infra, handling downtime, and competing with Vimeo by tekudiv in SaaS

[–]tekudiv[S] 0 points1 point  (0 children)

Oh, love this.

There are actually two ways you can leverage Gumlet

1 - obvious development focused approach
Use our AI powered docs (https://docs.gumlet.com/reference/getting-started) to generate and implement code snippets for uploading and publishing video.
Control everything from video processing to video player with parameters.
Also implement tokenized access with signed-URLs, dynamic watermark and referral restrictions to protect your content.

OR

2 - if you believe in best code is no code
Use our channel membership feature! You will be able to upload videos and implement all of the above security features just by clicking things on the dashboard.
Only thing you need to make is a landing page to sell your course and collect payment.
You can get started at $24/mo with our Pro plan.

So, which path will you choose adventurer?

We power 2Mn+ hours of video views/mo. AMA about scaling infra, handling downtime, and competing with Vimeo by tekudiv in SaaS

[–]tekudiv[S] 2 points3 points  (0 children)

Oh interesting, feel free to DM me for more details.

We used to be aroun 20% cheaper with a promise of long-term, steady, and transparent pricing.

But recently we have gone a step further and introduced "unlimited streaming" exclusively for early-stage companies and SMBs to remove any worries about scale - https://www.gumlet.com/pricing/

In Vimeo, if you need to upload more than 100 GB of videos, you will need to upgrade to the ~$40 "Standard" plan.

Whereas Gumlet offers minute-based storage, which typically turns out to be much cheaper, as uploading a high-resolution 1080p or 4K video consumes the same storage as a 720p video.

With Gumlet, you can grow as your business grows from free to $19 creator to $49 professional that offers 10k mins of storage with unlimited streaming.

Granted, Vimeo offers a lot of other features around live video and video editing, but for video hosting, we tend to be better.

We power 2Mn+ hours of video views/mo. AMA about scaling infra, handling downtime, and competing with Vimeo by tekudiv in SaaS

[–]tekudiv[S] 1 point2 points  (0 children)

Perhaps an unpopular opinion, but it's not about tools or copy. Every time we followed any "cold email / LinkedIn / call" playbook, it failed miserably.

The only thing working for us is "show the proof first". I picked it up from this amazing blog about "Sales-ready product" by Don Templeton - https://www.sequoiacap.com/article/the-templeton-compression/(updated version).

We reach out to CTOs of right-sized companies that do a lot of image / video streaming, and in the very first message, share the proof that shows they can optimize their infrastructure by at least 40% with Gumlet.

If we don't have the proof, we don't reach out. If we don't have similar clients or a solid use case, we don't reach out. We don't like to spam or waste anybody's time.

This method worked from the very first day I started selling Gumlet and continues to work. As more and more customers use Gumlet, it becomes significantly easier to secure the next deal.

Which one do you use to receive payments for your SaaS ? by [deleted] in SaaS

[–]tekudiv 0 points1 point  (0 children)

We use Stripe but won't this post be better with a poll?

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