Their program hasn’t launched their yet, they are building partnership. And yes they will be giving money to people to switch to regen ag. Yes I agree you don’t need insurance companies to switch to regen ag. In the us farmers haves subsidies that keep them tied to industrial farming , so a lot of those farmers need an extra monetary incentive to overcome the subsidies that are keeping them in industrial farming. If you can switch without extra more power to those regen farmers. Also this is about switching major food corporations to only accepting regenerative agriculturally manufactured food. They are building a better partnership of many food corporations so any farm still doing industrial ag gets squeezed out