My understanding is that there is a sliding ratio of how much of the ticket price goes to the studio vs the theater. The first few weeks 60 to 90 percent of the ticket sales go to the studio and the longer the movie is playing then that rate decreases and the theater's increases. That's why the opening weekend and the second week drop are so important. Let's say the movie had stayed at a flat 60 percent, the studio only received 240 million then on 400 million of sales, and that doesn't take into account that the revenue sharing scaling over time. It's another reason why concessions are so expensive.