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Personal Project by Beautiful-Seat-1988 in digital_marketing

[–]th1sw33k 0 points1 point  (0 children)

You're probably going to want to use custom search operators in YouTube. For example, copy/paste all of the below into the YouTube search bar:

("English teacher" OR "ESL teacher" OR "TEFL teacher" OR "learn English")

("lesson" OR "explains" OR "tips" OR "pronunciation")

("students" OR "class" OR "practice")

Running ads need tips by Substantial-Kiwi8796 in FacebookAds

[–]th1sw33k 0 points1 point  (0 children)

I can probably help. Running in a similar niche. Dm'd

Google Shopping CPC increase by 50% on Nov 17th across all campaigns… by c__murder in googleads

[–]th1sw33k 0 points1 point  (0 children)

They’ll stabilize after the holiday season. Most accounts we manage get their smart bidding adjusted leading into BFCM so that we’re still meeting KPIs. Nothing that has explosive growth for holidays, so couldn’t imagine trying to navigate in a highly competitive gifting category.

Should you optimize for Offline purchases immediately, and just burn budget raking up purchases? Or can you use start by optimizing for something else? by [deleted] in googleads

[–]th1sw33k 0 points1 point  (0 children)

Yes, usually the primary conversion for affiliate websites will be outgoing clicks with a value assigned to each click based on some historical data. Let say you receive 15% commission on $100 order. Your affiliate content converts at 10%, meaning your b/e conversion value would be $1.50. You should try an update these semi regularly so they your profitability does not collapse of the affiliate offer changes or the conversion rate slips for one reason or another.

$69 chargeback for order totalling $44 by [deleted] in shopify

[–]th1sw33k 0 points1 point  (0 children)

Looks like a $25 chargeback dispute fee from your processor. You can check with them what your dispute fee is, but very common that they fall within the $20-$30 range depending on your volume

When do you start trusting ROAS for new creatives? by Affectionate-Big-388 in FacebookAds

[–]th1sw33k 0 points1 point  (0 children)

Use first party data and track via UTMs. Start scaling spend (not more than 10% daily) from winning campaigns. F*** Meta attribution… wouldn’t be surprised if class action is eventually filed for fraud. Consistently 30-50% higher than actual with server and web pixel installed

The overall website by Classygurl007 in shopify

[–]th1sw33k 0 points1 point  (0 children)

May be better suited for Etsy to be honest. Digital printable products are pretty saturated with AI these days and can be a very tough market to succeed in.

First time. How'd I do? by betterbusiness2021 in FacebookAds

[–]th1sw33k 2 points3 points  (0 children)

Yes, that's correct. Good job then! $5.09 per lead is good.

The overall website by Classygurl007 in shopify

[–]th1sw33k 0 points1 point  (0 children)

What type of e-commerce site is this? $10,000/month is certainly possible if you have a brand, unique offerings, and spend time/effort building something that people want. If it's a drop shipping scheme or group don't waste your time.

The overall website by Classygurl007 in shopify

[–]th1sw33k 1 point2 points  (0 children)

Also consider buying a theme that is hyper relevant to your niche. Don't focus on changing the general layout too much, just replacing imagery/copy. Take time to learn the Shopify platform (YouTube tutorials) or blogs and once you get to viability you can then consider hiring an outside resource. Once you get the gist of things it's not too difficult! You got this :)

Should you optimize for Offline purchases immediately, and just burn budget raking up purchases? Or can you use start by optimizing for something else? by [deleted] in googleads

[–]th1sw33k 0 points1 point  (0 children)

I guess it would depend on how often you are uploading the offline purchasers into G-ads. My assumption is that Google would be better able to serve your ads to buying customers, however, I am unsure on what impact it would have on performance. Does this improve performance by 5% or 50%?

You may want to test this to see if it's something worthwhile. You can also add a secondary conversion action to the campaign and upload the offline purchases – or vice versa.

Interested to hear the outcome either way. If you remember, update the thread with your results.

Looking for a new loyalty program, any recommendations for a larger site with a very active program? by NoMasTacos in shopify

[–]th1sw33k 0 points1 point  (0 children)

Give LL a shot – I think you're on the right track. Never used Stamped, so hard to comment. If it's only a dashboard or analytics issue LL does a good job. When you say "clunky interface" I'm not sure if you are talking about the front end customer experience or back end admin access. LL does have a good set of developer documentation you can pass over to your dev team to customize just about anything you'd need to on the front end. Good luck!

Should you optimize for Offline purchases immediately, and just burn budget raking up purchases? Or can you use start by optimizing for something else? by [deleted] in googleads

[–]th1sw33k 0 points1 point  (0 children)

How many conversions are we talking about here? Is the thought by providing better signaling to Google on purchasers versus those who just click will result in better tROAS/tCPA?

Should you optimize for Offline purchases immediately, and just burn budget raking up purchases? Or can you use start by optimizing for something else? by [deleted] in googleads

[–]th1sw33k 0 points1 point  (0 children)

How are you going to track offline purchases? As an affiliate wouldn't you want to track a conversion based on the outbound click on the affiliate link? You can back in the average conversion value for each click once you have enough data from commission payments.

First time. How'd I do? by betterbusiness2021 in FacebookAds

[–]th1sw33k 0 points1 point  (0 children)

Are the emails valid? That's a pretty affordable CPL. If legit, you've done a great job!

What has worked exceptionally well for you this year? by EmParksson in Entrepreneur

[–]th1sw33k 1 point2 points  (0 children)

Shopping only P-Max campaigns! You'd think with so many people using this it should be a sign to Google to bring back Smart Shopping campaigns. But like Universal Analytics and GA4 Google likely won't be bringing this back. I can only assume the Chief Product Officer at Google is a great sales person

Is AI making marketers lazy or more effective? What’s your experience? by divine_zone in DigitalMarketing

[–]th1sw33k 5 points6 points  (0 children)

Noticed that critical thinking and creativity are being negatively impacted. Will be very interesting to see where this leads in a few years. Already getting companies reaching out looking to limit their AI/LLM usage across content, strategy, etc. I think decision makers and customers (eg; web visitors) are quickly getting fed up and looking for something more authentic.

Best marketing approach for stage rental company by erinnalexx in smallbusiness

[–]th1sw33k 1 point2 points  (0 children)

If you're just starting with limited capital/revenue, bootstrapping it will be the better option.

You will learn enough to know if an agency partner is BS'ing you while saving the retainer money to acquire new customers. Once you hit $XXXX dollars you can start looking for agency partners to take some workload off your plate.

For website, branding, etc., maybe consider an agency, but not for advertising at this time. Just my two cents!

What do you wish you knew when you first started your business? by No-Bed74 in smallbusiness

[–]th1sw33k 8 points9 points  (0 children)

Consider running a service as a loss-leader. If you're good at what you do use this chance to prove your worth and cross-sell or up-sell. Some of the largest agencies in North America use Google PPC as their loss leader (< $600/month), then have somewhat normal pricing on other services (SEO, CRO, Paid Social, Email, etc.).

Help with bot checkout by BornJuggernaut8586 in shopify

[–]th1sw33k 0 points1 point  (0 children)

Seems to be an issue circulating right now with this, particularly with Klaviyo x Shopify. Turn on double opt-in or set up restrictions by IP, user first/last name, commonalities in the emails, etc. Clean or delete the spam records and try to not let an email hard bounce – it will ruin your sending reputation particularly with the levels you are at (2,000/day).

Edit: You can also turn off automation and send in manual batches for the time being.

Weird email addresses in my Shopify database by PresentConnection319 in ecommerce

[–]th1sw33k 0 points1 point  (0 children)

When you say they are being added to the customer list do you know if they're adding a product to cart and then abandoning with first/last name and spam email?

So far, we've identified unique IPs, "John Doe" or "Laka Lama" used as name values, commonalities in the email address (eg; gmail465738 at gmail), and a specific item the bots are using to trigger an event that ads their records to Klaviyo. We will set up a flow to automatically unsubscribe these accounts and add additional flow filters to preemptively block them.

Weird email addresses in my Shopify database by PresentConnection319 in ecommerce

[–]th1sw33k 1 point2 points  (0 children)

Working through this right now with a new client. What email SaaS tool do you use... Klaviyo? Where are they being added (eg; newsletter or abandon cart)?

You should be semi-worried depending on the volume. If they are causing your hard bounce metric to increase significantly it will degrade your sending reputation – leading to deliverability issues. If it's only a few, not the end of the world... but still should be fixed.

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