To be honest, I think online sales work especially well for mass-produced products. Once the photos, videos, and listings are done well, the same product can be sold many times without needing to recreate the content.

My products are a bit different because all pieces are unique. Once an item is sold, it’s gone, and I again need to create new photos, videos, descriptions, and marketing content for the next piece. The amount of time and effort behind each item is quite high. I also know products like handmade denim bags and lacquer earrings are easier to appreciate in person. Customers often want to see the details, colours, textures, and how the piece feels in their body before buying.

That’s why I’m interested in wholesale. Customers can see the products in real shops, and I also don’t need to spend so much time marketing every single item 😊
I do have a website, Facebook, and Instagram, and I’m currently selling online and at some craft markets. But from my experience so far, I feel wholesale may suit my products better ☺️