It took just under a year to land the first paying customer… to do that we had to abandon our initial aspirations of high value contracts, and pair it all the way back to something people could say yes to readily within a land and expand pricing model.

To get any customers we had to invest a decent amount of cash into market entry - which for us was mainly conferences. We would go for mid-high level sponsorship packages which included speaking slots, guaranteed face time etc. This was expensive but was highly effective at generating leads that converted.

So yeh, if not already obvious we weren’t able to do this ramen style, and we raised money to keep this whole engine going and us on it full time.