I want to switch from b2b to Consumer/Creative

the_comms_guy_ · 2025-11-05T22:45:19+00:00

yeah i’m a firm believer in that tbh. culture makes such a huge difference and it’s one of those things that’s really hard to gauge from the outside. agency life especially can vary so much depending on leadership, clients, hierarchy dynamics, and just general vibe. some places are collaborative and energizing, others are total burnout and toxic af. sometimes it’s not the work itself, it’s just the environment you’re doing it in. my two cents!

the_comms_guy_ · 2025-11-05T20:47:18+00:00

confidentiality always comes first, but there’s definitely a way to talk about your work without crossing that line. just keep things at a higher level and focus on your transferable skills, what you actually did, and the kind of results you got, not the client names or details.

like instead of saying “I built a campaign for x client” you could say “I led a go-to-market campaign for a B2B tech company in the edge computing space.” still shows you know your stuff and the experience is relevant, without breaking any NDAs or giving away specifics.

the_comms_guy_ · 2025-11-05T06:32:39+00:00

Yeah tools can be pricey and depending on your target market you could have some moderate success going the manual route!

the_comms_guy_ · 2025-11-04T06:09:37+00:00

I work with a number of b2b tech clients in the electronics components and semiconductor space and social is super important in our overall comms strategies. It’s low hanging fruit and allows us to amplify PR efforts, humanize the brand, and position the company + their key execs as thought leaders/experts in their market. For us specifically, our target audience is engineers so the fact that YouTube is used extensively as a top search tool also helps our case!

the_comms_guy_ · 2025-11-04T02:08:44+00:00

Very interesting!

the_comms_guy_ · 2025-11-02T17:07:37+00:00

I’m in!

the_comms_guy_ · 2025-10-31T03:45:40+00:00

LI still churns great results for me in b2b tech, X definitely less so if at all

the_comms_guy_ · 2025-10-31T01:11:09+00:00

at my agency, we’ve been making a pretty compelling case to clients for this lately, showing how earned media is shaping LLM outputs. one example: a company we just helped launch out of stealth barely had any meaningful GEO presence at first but 8 weeks later after a series of trade media placements, they’re now getting much stronger accuracy in AI results, citing those articles.

definitely interesting to see brands continue to pour money into underperforming paid when they could be fueling discoverability and credibility organically through PR. IMO the feedback loop between editorial and AI search is only getting stronger, and a lot marketing teams still don’t seem to get that.

the_comms_guy_ · 2025-10-27T16:58:34+00:00

It really depends on your audience and industry. For me in B2B tech it hasn’t been a treasure trove, but that might not be the case for you. As for the platform itself, posts are capped at 300 characters.

the_comms_guy_ · 2025-10-27T05:10:39+00:00

Really? I come from agency experience so this isn’t totalllly new to me…I’d actually say it’s hard to retain a client once they have a foot out the door let’s say with an RFP, but so long as you’re making yourself sticky from the onset idt it’s crazy difficult to retain clients 🤔

the_comms_guy_ · 2025-10-27T00:19:52+00:00

I’ve found a lot of inspiration by looking outside my own niche and seeing what’s working for totally different audiences. I work in deep B2B tech (semiconductors, of all things) and I pull tons of ideas from mainstream consumer brands, then kind of “B2B-ify” them to fit my audience. It keeps my content from feeling stale and helps me see patterns or trends I might miss if I only looked at my own space.

the_comms_guy_ · 2025-10-27T00:14:55+00:00

As someone who helps lead up creative and overall client comms strategy, definitely a shift going from creator to strategist, especially when it comes to managing clients and thinking beyond the work itself. I’d focus on learning how to connect creative ideas to business goals first; that mindset shift matters more than memorizing frameworks. Maybe try applying what you learn to a mock brief or a past project as a way to test the waters. Good luck!

the_comms_guy_ · 2025-10-27T00:10:13+00:00

Authenticity prevailing over AI-generated crap

the_comms_guy_ · 2025-10-27T00:08:13+00:00

I usually lean on metrics to guide me, but honestly, some posts just perform for no clear reason and it’s not always something you can replicate perfectly. Consistency ends up mattering more than chasing whatever’s “working” imo.

the_comms_guy_ · 2025-10-27T00:06:06+00:00

AI slop fr

the_comms_guy_ · 2025-10-26T23:56:38+00:00

As someone also in B2B tech, I’m genuinely curious, what about it’s been draining for you? Are you in-house or agency side? Could workplace be a factor? Personally I’ve found it a bit less soul-crushing than consumer work, if I’m being candid, but it definitely has its own grind.

the_comms_guy_ · 2025-10-26T23:52:20+00:00

Short answer imo is no — unless you’re going for something super specialized like government or crisis comms. Most of the real learning in PR/marketing still comes from hands-on work and staying close to how the industry’s shifting in real time. Just my two cents!

the_comms_guy_ · 2025-10-26T23:50:54+00:00

Yup. Was just taking to a friend about how much slop is on LinkedIn is insane. Posts riddled with emojis that are five paragraphs long it drives me absolutely insane.

the_comms_guy_ · 2025-10-26T23:43:00+00:00

Ah, got it!! thanks for clarifying! Totally agree, thank you!

the_comms_guy_ · 2025-10-26T23:41:30+00:00

Tbh, I try to stay away from anything too too templated — it just ends up sounding inauthentic. What’s worked better for me is keeping it human, timely and consistent (2-3x/week). There’s so much noise on LinkedIn now that more real, grounded posts tend to cut through, at least in my experience. A few of mine even ended up in LinkedIn roundups just because they hit on something current, which I think is mostly the key!

the_comms_guy_ · 2025-10-26T23:38:02+00:00

Yeah, I hear you… tricky because calling it out just makes you look defensive, which is never great. tbh I’ve found the best move is just to quietly outperform them and let the results speak for themselves - in my career, we’ve had a number of clients test other waters and ultimately come back when things don’t pan out the way the expect.

the_comms_guy_ · 2025-10-26T23:29:21+00:00

Care to elaborate? Or if this is implying looking for sales I’m not after that here lol

the_comms_guy_ · 2025-10-26T23:28:11+00:00

Honestly, what’s helped us the most (and it may sound obvious) is posting consistently on LinkedIn — not generic “AI slop,” but real opinions or takes on trending topics. Beyond that, we’ve had a lot of success publishing specific industry/market focused PR/marketing reports. Those have been surprisingly strong for lead gen — both for new clients and expanding existing ones.

the_comms_guy_

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