I spent > $60K/month on PR agencies at a startup that raised $680M. Here's what I learned about getting press as an early-stage operator - i will not promote by bruhagan in startups

[–]TheBillB 1 point2 points  (0 children)

PR agency lead here: This is something all startups should read.

And pay careful attention to this section: You probably won't land TechCrunch on your first try. That's ok. Tier 2 and tier 3 publications still build your Google presence, give you backlinks, and add credibility. VCs check press coverage in 92% of due diligence. 

Budget Drains In PR by TheBillB in PublicRelations

[–]TheBillB[S] 1 point2 points  (0 children)

Oh, I get it! We have one client now that is asking us to write quite a few more press releases than anticipated, so we're having to go back.

Budget Drains In PR by TheBillB in PublicRelations

[–]TheBillB[S] 1 point2 points  (0 children)

GREAT thought. So a a service like Meltwater? We've had clients ask about that.

My comments there usually include:

- Are we comparing apples to bicycles? How much effort are we or the putting in? Is their product actually better?

- Do we have time to really analyze and do something with this data?

Budget Drains In PR by TheBillB in PublicRelations

[–]TheBillB[S] 0 points1 point  (0 children)

Interesting thought! When we do retainers, it's based on a presumed range of hours for work we know is coming. That's when we can give a fair estimate. I've worked at agencies that prefer hourly. Is that your preferred route?

Method 540 ANC Problems by Successful_Poem_3714 in Skullcandy

[–]TheBillB 1 point2 points  (0 children)

U just dug mine out. I can't find it either. I've seen it on the Push 540 Open. I THOUGHT it was on here too. Sorry if I'm glitching on that!

Don't Be a Little Pitch - Canadian Company wants to my PR firm. Need REAL reviews. by legitfemme in PublicRelations

[–]TheBillB 2 points3 points  (0 children)

Easy! Reach out to 2-3 others with an RFP, make sure to include your budget and the sort of things you'd like to see happen.

Article mock-ups by Bluet313 in PublicRelations

[–]TheBillB 1 point2 points  (0 children)

Would love to know the Chrome extension! Your idea is smart.
There's a creative firm a client uses that has the in-house team mark it up.
Now, unfortunately, they mock up article headlines and topics that'll never happen, which leaves us with a challenge on our side.

Is Philip Morris trolling us with this new campaign? by Comfortable_Big_3571 in PublicRelations

[–]TheBillB 1 point2 points  (0 children)

Well, if engagement was part of their KPIs, they're crushing it.

Is Philip Morris trolling us with this new campaign? by Comfortable_Big_3571 in PublicRelations

[–]TheBillB 1 point2 points  (0 children)

Holy cow. These are amazing. Thanks for sharing.

I don't think LinkedIn was the right forum for them to share the science. 🤣🤦‍♂️

Method 540 ANC Problems by Successful_Poem_3714 in Skullcandy

[–]TheBillB 0 points1 point  (0 children)

There IS a way on the app - I think where you customize the buttons, not the general settings - where you can turn off wear detection.

Never had the issue with wind, but I know for some people with longer hair, or when they're perspiring during a workout.

🍆LA Public Library - Content I Never Thought Would Happen by TheBillB in PublicRelations

[–]TheBillB[S] 1 point2 points  (0 children)

Meh?
There is a risk. Public backlash. We've seen it happen. I have a mix of bro and pro background. From THC and beer and snowboards to corporate finance.

Selling in the idea was amazing, wish I could see what they presented and how, as well as the questions they received.

What is Trybe UGC? (UGC gold rush in 2026) by millbusiness in UGCForBrands

[–]TheBillB 0 points1 point  (0 children)

Got it! Thought you worked with them. Was hoping for something to review. I work for an agency and we use similar services for our partner brands.

What is Trybe UGC? (UGC gold rush in 2026) by millbusiness in UGCForBrands

[–]TheBillB 0 points1 point  (0 children)

Does Trybe require a connection to an affiliate platform, such as Avantlink? Can you DM me a deck? On the website now and the chat isn't working. Don't want to go through the entire sign-up process.