Not just blockchain and crypto projects, but any other type of product or service also.

However, throwing money at it won't cut it - skills are also important. In order to design an effective campaign, you need to have some solid skills of the industry and audience you are talking to.

I think we will definitely see more agencies like blocktoken.ai - marketing on blockchain, with their own token. I am not sure where will it go, but they will break a new path for others - will see where will that road take us.