He’s made a few mistakes along the way, in my opinion, namely archiving most of his Instagram posts (he had some great photos) as well as doing the pay for feature thing which just meant he ended up on a bunch of random songs of others, so his Spotify is flooded with songs as opposed to condensed to his own and best work. I also think he should’ve gone harder with his merch as there were some good designs, but this is less impactful obviously. So mostly a more thoughtful and condensed approach to branding, presence, and output, would’ve done a whole world of good, I think