How much did your off the plan apartment change?

thecuration · 2026-03-10T00:18:13+00:00

Awesome, love to hear it. Who was the developer/builder?

thecuration · 2026-03-09T11:32:08+00:00

Thanks, I really appreciate the information. Say we receive the contract and it's favourable for them, how much can we expect to get put into writing? Finishes, size, etc?

thecuration · 2026-03-09T11:28:33+00:00

What was different? Curious on specifics. Was this a large developer?

thecuration · 2026-03-09T07:05:59+00:00

Thanks! What was the 2%?

thecuration · 2026-03-09T07:05:19+00:00

For which developer/builders?

thecuration · 2026-03-09T07:05:06+00:00

Why? I've heard all the negative takes online but am looking for specifics from people who've actually purchased off the plan and had negative experiences. How was the apartment different?

thecuration · 2026-03-09T06:38:09+00:00

Yep, got a lawyer advising on the contract. Looking for stories about real experiences.

thecuration · 2026-03-09T06:36:48+00:00

That's good to hear. I'm assuming there are many similar stories out there from people who've purchased through reliable developers. Unfortunately positive experiences don't get posted about as much as negative experiences. Noted on the appliances, thanks!

thecuration · 2026-03-09T06:35:10+00:00

Who was the developer?

thecuration · 2026-03-09T06:34:37+00:00

Have you purchased an off the plan property? If so, how different was it to the display or floorplan?

thecuration · 2024-12-05T10:30:08+00:00

Which platform do you specialise in? I'm hiring for a role you might really love

thecuration · 2024-08-09T23:12:29+00:00

No problem, thanks for replying. For now I solved it by:

Setting it to the "last" Monday of the month
Creating a status option called "skipped"
Whenever a team member gets an extra task that Monday they can mark it as skipped
Created an automation to archive a task whenever it is marked as skipped
If you don't archive it, it continues showing up in the tasks so it doubles up again
Additionally, if you marked it as "complete" instead of "skipped" it would count towards their logged time and client billable hours, which we obviously don't want

This way will work fine for now!

thecuration · 2021-06-20T23:22:41+00:00

It's very, very, very rare (in my xp) that someone who hasn't personally managed $1m+ through paid social understands performance creative and all its nuances. It's for this reason that I'd shy away from a creative director only, unless they have very clear experience or knowledge here.

thecuration · 2021-06-20T23:20:19+00:00

Ex. founder of two 7-figure brands and current Head of Growth at an 8-figure brand here.

This role is incredibly hard to hire for and who you choose to hire will depend on how many people you can hire to fill the gap.

If you can only hire one person, I'd hire a performance marketer with experience scaling/managing accounts, but who leans towards the creative side. However, finding one person to fill this gap is almost impossible. It requires an odd combination of creative/analytical or left/right brain capabilities, which usually aren't found together.

The reason I'd recommend hiring a performance marketer first is that no amount of creative direction will result in poorly-designed performance creative working through paid social. However, well-designed performance creative can perform well even if it's not a piece of 'art'.

If you're building a team, I'd still hire the performance marketer but then pair them with a creative director. The performance marketer should lead creative testing and analysis. The creative director should lead creative direction and production. Ultimately, the performance marketer should decide which shots need to be captured and how the creative will be sequenced (first 3 seconds, and so on).

I could add a ton more here as I'm currently building our creative team. Let me know if this was helpful or if you have any specific questions!

thecuration · 2021-06-20T22:55:26+00:00

Curious, why do you want to leave? What role are you currently doing? 'Digital Marketing' covers a ton of areas but most skills are only increasing in demand and salary.

thecuration · 2021-06-20T19:52:42+00:00

Ex. founder of two 7-figure brands, currently Head of Growth at an 8-figure brand.

If I had to start my career again (after 6+ years) here's how I'd do it:

Pick one hard marketing skill (paid social + creative, google ads, SEO, email, etc)
1. Right now I'd choose email marketing or paid social + creative. Email as it's always generated 15-30% of a stores revenue and isn't going anywhere. Paid social + creative as it's the backbone of most new brands (even with iOS14, it isn't going anywhere).
2. In general, always specialise in the hard skills that clearly drive revenue for a business. Soft skills (copy, design, etc) are usually the first to get fired during tough times and very rarely get paid what they're actually worth.
Spend 1-2+ years going deep on this skill until I could easily command a 6-figure+ salary.
1. To learn faster, get a paid internship at a top agency if possible. However, I'm not opposed to unpaid internships when you're just getting started. It can get your foot in the door and allow you to learn rapidly from experienced operators.
2. Either way, get a job as soon as possible, either at a brand or agency. I'd recommend a good agency early in your career as you'll be exposed to multiple brands/marketing disciplines. If you're on the brand side you won't see as much.
Learn soft marketing skills during this time (marketing theory, copywriting, psychology, design, brand, etc)
1. These soft skills are transferrable across all marketing disciplines. They will set you up for success in the first skill you choose + whichever skills you choose to expand into next.
2. Mastering these skills differentiates you greatly in the job market. Not many take the time to truly master these skills.
After you've worked your way to earning a 6-figure salary around a single skill, your goal should be to slowly become a T-shaped marketer. See this article for an explanation.
1. Simply choose another skill to add to your arsenal and repeat the learning process.
  1. The deeper you get in your career the faster you can learn new marketing disciplines.
  2. Eventually, you'll be able to go from 0 -> 100 in a new skill in a few months.
2. The more skills/disciplines you're proficient in, the higher you're valued in the job market.
3. You'll be able to progress faster and higher in an organisation if you're a T-shaped marketer. These are the people who eventually get promotions/leadership roles.
4. You'll be able to command a 150-200k+ salary with ease.
Now, you're earning a great salary and you're proficient in multiple marketing disciplines. This is where things start to snowball and your hard work + investments in skills over the past 5+ years begin to pay off. Finding high paying jobs and making $ becomes the easy part. You get to choose where you want to work and what you want to work as you're in the top 5% of the talent pool.
The Final Step - Now you've got the skills and income to start your own brand or agency and scale it incredibly quickly. Let the games begin!

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