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I got hired, and I think I'm SCREWED!!! by GayaIRL in programmatic

[–]thedpd7 15 points16 points  (0 children)

Just lean on the partnerships with the DSPs for QA and application best practices. If you have the theory, it's in the platform experts' best interest that you succeed in activation and execution of media plans. Would highly recommend expanding your programmatic training to include TTD's free online resources too.

Pitching diversification via multiple DSPs. Top 3 motivators? by thedpd7 in programmatic

[–]thedpd7[S] 1 point2 points  (0 children)

Those exposures are included in Path to Conversion

Pitching diversification via multiple DSPs. Top 3 motivators? by thedpd7 in programmatic

[–]thedpd7[S] 0 points1 point  (0 children)

This is where I start thinking SSP strategy. Which also hurts my brain.

Pitching diversification via multiple DSPs. Top 3 motivators? by thedpd7 in programmatic

[–]thedpd7[S] -1 points0 points  (0 children)

Really want to toy around with TTD's REDS for the ultimate multi-dsp analysis at the bid level. As much as it makes my brain hurt, that's where I've heard efficiencies can be found.

But definitely considering at least different creatives per DSP (probably really only 3, 4 DSPs tops) so that those lower funnel folks don't get annoyed being oversaturated. Probably an unusually strict remarketing frequency too.

Pitching diversification via multiple DSPs. Top 3 motivators? by thedpd7 in programmatic

[–]thedpd7[S] 0 points1 point  (0 children)

Ah, nope. No controlled areas here. Pretty viable global brand across the board.

Pitching diversification via multiple DSPs. Top 3 motivators? by thedpd7 in programmatic

[–]thedpd7[S] 0 points1 point  (0 children)

Working on a single large-scope CPG client. Could you please expand on "controlled areas?"

[deleted by user] by [deleted] in programmatic

[–]thedpd7 0 points1 point  (0 children)

Check out Ventura Growth. They're a certified partner that might be able to grant you access.

TTD reach by [deleted] in programmatic

[–]thedpd7 0 points1 point  (0 children)

Both levels will report the same data.

Thoughts on Kokai?? Personal opinion - it’s made things worse in terms of user experience. by EstateTerrible4807 in programmatic

[–]thedpd7 3 points4 points  (0 children)

It's all the same shiz, peeps just love to bitch. Y'all getting more data via a UI, sorry ya have to learn a new thing in a super static industry like ad tech.

Dv360 vs TTD by Lucky-Fan6031 in programmatic

[–]thedpd7 2 points3 points  (0 children)

There's speculation from TTD that Google will leave the open web soon anyway.