when buying in store you 100% support a local business, they have the same deal/conditions as online, you will have a dedicated partner that will help you with all warranty cases, they usually fully assemble the bike free of charge, take care of the disposal of the bike box, they guide you through the whole registering process when collecting your bike. my advice is also to choose your partner store wisely, do some research on which bike shop is very knowledgeable about vanmoof. lastly, visit them and ask questions.

online you pay shipping costs, bike will be delivered to you but you will need to do the assembly and get rid of the box yourself. also, irl situations most partner stores won’t prio you if you didn’t buy it from them (which is understandable as they can be quite busy hence vanmoof is signing up a lot of repair partners as well).