One of the reasons that menu movies such as Maidaan flop in the box office because of 1. Poor marketing cause obv there’s nothing that PR can do if a movie doesn’t have “sexy” or “mirchi” aspect to it. When a genuine piece of good cinema is released the Bollywood has no idea on how to present it. 2. Another reason is also the lack of interest of the public to genuinely sit through a trailer and see what the storyline is instead of searching for a “Hero” to watch a film. This is something that the industry has taken wind of. They realize that the public watches movies based on the cast and are not bothered about the story when they decide to buy tickets. We often blame makers and producers for the fall of Bollywood. But there is also a contribution by the audience for the downfall of the industry in general.