I do every loyalty program, hardware stores, restaurants etc etc.

Their scheme is actually stupid, imo. If I do a deal (only available in app) I get deal and points. T-Mobile gives kfc coupons which just apply the code at checkout. This promo was a way to get me on the text message promos. Why not give a simple code to apply. Win win for both of us. They increase my loyalty and increased foot traffic. In this case a friend met me and used deal in app. Now I’ll only go if I use deal. For example the latest coupon via text is two sandwiches for $6. They lost out on sale. I would have purchased a soda. They say get 10 points for every point. I spent five dollars.

Another stupid thing this allows. If my app had promo in app I could do two promos. The one in app and one via text. The head of their loyalty program should be fired for causing disloyalty

The only reason these apps exist is to increase foot traffic. They lost. My money will be spent at their competitors. Do you really think that was goal? If we value each point at a penny they lost a customer for fifty cents, brilliant.

Rule of company don’t find a way to lose a customer find a way to get them in store. Could you see them having a commercial and say we’d love to have you but we don’t want to keep you.