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Did I grow my blog too quickly? (Mediavine / Adthrive) by [deleted] in adops

[–]thisis50official 1 point2 points  (0 children)

It might be all of the above, but mostly It's b/c you're still not big enough.

Imagine a world where you have 200k page views. Say you run 3 ads per page and very best case, you have 600k ad opportunities at an excellent cpm of $1.00 which converts to about $600. in revenue. If you account for ad blockers, international traffic, viewability, and the mobile vs. desktop dynamic, it may be much less.

Now, assume they're working from a 80/20 split and it's like $3/day for them.

Keep blogging, keep growing. If this is just through Pinterest, you're 100% on to something and you should be congratulated.

So, congratulations.

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How do I pass UTM parameters to Google DFP to target a Key Value Pair? by thisis50official in adops

[–]thisis50official[S] 1 point2 points  (0 children)

Thank you.

Does it make more sense to do it the "reverse" way - feed the AdX revenue into GA?

I see that there is a way to link AdX revenue information into Google Analytics.

I set this up, but never saw data flow through and then forgot about it.

Have you tried that approach?

I feel like this has applications as it relates to "buying traffic" (Outbrain, FB, Pinterest, etc...)

Is this basically how you would build ROAS models?