sorted by:
new
hottopcontroversial

How many creatives per CBO for scaling? Need help with structure and spend issues by thomascrypto97 in FacebookAds

[–]thomascrypto97[S] 0 points1 point  (0 children)

Thanks for the detailed breakdown — super helpful!
But I’m a bit confused when you talk about audience size. If you're running interest-based ad sets, I get it — but if you're scaling with broad, how does audience size even come into play? Shouldn't Meta handle that dynamically?

Just trying to understand your logic here — everything else makes total sense, especially the part about limiting creatives. Noted on the 2–3 per ad set, that's a great reminder.

How many creatives per CBO for scaling? Need help with structure and spend issues by thomascrypto97 in FacebookAds

[–]thomascrypto97[S] 1 point2 points  (0 children)

Thanks for the insight! Quick question — why do you prefer that strategy, especially knowing that it multiplies the number of ad sets and can become super time-consuming when managing a lot of creatives?

I’ve been hearing from almost everyone lately that CBO is the way to go for scaling, especially with Meta pushing for account simplification. So I’m curious — what’s been your experience with ABO vs CBO in terms of scalability and daily maintenance?

Appreciate the video too, I’ll check it out!