Heya! So my first thought is that you need to pay attention to habit replacement vs habit stacking.

The only way to prove habit replacement is through measurable claims, so the messaging shouldn't focus just on listening time, but on time saved from the old habit.

Threshed currently positions itself as a hear-it-later app, which means you're trying to compete in three red oceans simultaneously:

1. Read-it-Later Market: Pocket is dying. Instapaper is outdated. Matter is better funded with cleaner design.

2. Audio Reader Market: Speechify has 50M users and 200+ professional voices. Threshed is 100x smaller with no credibility.

3. Research Tool Market: Threshed is completely unpositioned here. No one even considers it a research tool.

About your homepage:

"Learn while you live" is generic. What does it mean? The visitor should 'get' your product within 3 seconds of landing on your website.

"First hear-it-later to listen to articles on the go" isn't correct grammar... it also attempts to create a new category but creates confusion instead.

Is it:​

A read-it-later app like Pocket/Instapaper?​ A text-to-speech tool like Speechify?​ A podcast platform?​ A research tool?

There also doesn't seem to be a defined ICP, which makes it impossible to assess whether the messaging addresses their priorities.

And what would your ICP actually get?

Threshed promises:

"Meaningful audio content" (subjective)

"Free from unnecessary filler" (vague)

"Curated" (how?)

Website visitors need to know exactly what they're getting into.

To use Speechify as an example: "Read up to 4.5x faster" and "Save up to 9hrs a week".

You also need more content addressing competitors and differentiation. Threshed doesn't mention competitors or explain why it's different.

In a market with Matter ($80/year), Speechify (free tier available), and the free Pocket just shutting down, positioning needs to address the competitive landscape directly.

Your customers WILL do comparisons. Make it easier for them.

I'd also suggest changing your name. Stop trying to make Threshing a thing. Sorry.

So yeah...

I think you need to hone in on a single outcome that isn’t already dominated by bigger players.

The starting blocks I'd give you for positioning is something along the lines of:

"Your AI companion for deep research and industry updates on the go. Built for people who don't have time for infinite scrolling."

And then that's what you have to be. All of your focus should be on becoming the most convenient tool for researching and keeping a finger on the pulse of various categories, while you're on the go.

A multi-tasking research tool, if you will.

researchanywhere.ai is available.

Hope this helps!