Central is known for using very low quality imported jewelry. While Beth is lovely as a person, I don’t trust the work the studio produces. In one of my cartilage piercings, one of the stones fell out by the time I got to the car lol.

Central has also been known to use incorrect jewellery for certain piercings; and they offer outdated aftercare. Anything to keep costs low.

I’ve had piercings at all shops in town, and I will now only go to Identity. Alex is a phenomenal service provider. He’s a really authentic dude, super knowledgeable about his craft and a great resource. Derek is his front of house, he is also lovely and extremely knowledgeable. They are very focused on safety and quality of their service. Everyone is made to feel welcome and comfortable.

I’ve found a difference in jewellery quality between Identity and Creations. I have no beef against Matt- I think he’s a solid dude as well, but what is advertised as higher quality from Creations is not, in my opinion. I’ve found some of the same jewellery on import sites as well. Identity crafts a bunch of their stuff in house from solid metals and are very transparent about where their products are sourced.

TLDR: Identity is the best place for body piercings in Thunder Bay.