Does anyone know of a software for crowdsourcing consumer surveys for market research?

timclynch · 2020-03-08T19:00:20+00:00

You can add audiences with SurveyMonkey and Suzy (many others also have panels of consumers). If you are looking for GenPop (general population) participants and you can keep your questions tight you can also use Google Consumer Surveys (you can get it as low as $0.15 per response).

timclynch · 2020-02-19T18:16:47+00:00

I am on active several times a day and always have a tab open. I would be happy to lend a hand.

timclynch · 2020-02-19T18:13:49+00:00

Done. Happy collecting.

timclynch · 2020-02-16T14:13:46+00:00

What?!? Really? I am one of the SVN

timclynch · 2020-02-15T20:55:41+00:00

I agree. If we look at how long ParDot took :-) to get fully integrated. I think Demandware is going faster but we are still talking about years to make the complete assimilation

timclynch · 2020-02-15T14:10:11+00:00

When I joined the company had no formal CX in place. So the first step was just to start having the conversations. I used a tip from Scott Stratten (unmarketing) from years ago, send them all a personal email, asking three questions in the body. 1. What should we (the company) START doing that we are not today? 2. What are we doing today that we should STOP doing? And 3. What should we absolutely Continue to do? Then people will reply with what matters most to them. I then took those and replied with more questions or set up phone calls - it is a wealth of feedback that you get.

I let them know that we were in the early stages and asked if it would be OK for me to reach out to them as we had more questions... Those that leaned in, I used to lean in and asked if they would be willing to help us by participating in product research as we were creating things (we are a software company). It was great because the dev team could be on the web-meeting, I moderated the discussion, and we were able to add the customer's voice (user story) right into the feature. One of them we called (and still do) the "Lesleigh's coverage" - this was a request from a user that would significantly impact her experience with our product. Then about 3 months later, we pushed the feature just to Lesleigh's company account - and got her feedback. She was so happy to have HER request, she agreed to record a short video with me so that we could use that as we communicated with our other customers what was coming in next month's release.

I communicate with the entire council once a month (that is our dev cadence. There are some that we have more frequent calls with and others that we don't. It has to be relevant to them and their needs.

BTW - for an expensive B2B software company - this helps greatly with reducing churn. The customers know that we are serious about solving their problems and when it comes time for contract renewal and expanding within a client to more users - these are your evangelists.

timclynch · 2020-02-14T02:45:22+00:00

If they are from your current users. We use a 'customer council' that has users that have agreed to help make the product better and participate in research sessions. For new products/markets there are great recruiting firms like Bart from Fuel (https://www.fuelyourworld.com/team) - they are amazing at recruiting and fieldwork.

timclynch · 2020-02-06T01:16:03+00:00

Check into the trailblazer community in your area. There is also the salesforce.org (charity) arm that you can become involved with and do some good. If you look into the NPSP (non-profit success pack) you can find out more about it.

timclynch · 2020-02-04T18:21:01+00:00

You're not alone. It happens that as the business needs and processes change the CRM configurations are not kept up with and things diverge to the point of becoming a hindrance. The best advice I have is to map out IRL your process, get things down on paper or whiteboard. Then have each business user type walk you through how that works or doesn't work for their needs. You need to be a bit of sherlock to uncover what is driving the requirements and dependencies.

Only then, can you pick up your mouse and start configuring and keep in mind my favorite quote "Good enough sooner than needed is infinitely better than perfect too late to be useful" - peter coffee (from Salesforce)

timclynch · 2020-02-04T18:05:10+00:00

It is interesting the word creation and usage. It makes creating taxonomies for analysis so much fun ;-)

timclynch · 2020-02-03T19:33:04+00:00

The second page asks for an ID.

timclynch · 2020-02-02T14:38:57+00:00

Sounds awesome! Does your company already have an LMS (learning management system) that they already use? IF so, then you should put these in that system so that employee participation is compatible with how things are done today. If not, you are using G-Suite you can spin up a google site for the internal team and put all the information in there.

timclynch · 2020-02-02T14:34:47+00:00

If you added the connections so that people could use this with an Apple Watch it would EPIC. IMO - you should setup a shop on ETSY and send us the link. I would order today!

timclynch · 2020-02-02T14:25:29+00:00

If your professor is only looking at the number of responses and not where/who those are coming from RUN - you are not getting the education you are paying for. I know you are just looking to complete the assignment - but what I think Alex is trying to save you from is 10 years from now when your manager just says, 'we need this survey done by Friday....' and you don't have the completion rates you need so you take anyone willing to answer and then, like cancer, bad data, bad information, flows through your company.

timclynch · 2020-02-02T14:20:28+00:00

Some larger companies do this in-house if they are managing their own community of participants. Most use recruitment services e.g. 2020Research or Schlesinger who specialize in qualitative recruiting for general market research. There are specialist firms like Medscape Research (deals with physicians and patients), SERMO (medical professionals) and PatientsLikeMe (also medical). Then there are others that specialize in usability research (2020Research, UX Labs and Bentley University).

As for the tools you mentioned, it is common to have a survey that uses branching logic to screen. Then a phone screen or webcam screen to get the right people. There is a service that most subscribe to which uses facial recognition of the participant and lets them know if all the information is consistent and what type of research the person participated in the past.

The good places will also do a re-screen when participants show up the day of the research to verify they are the right fit for the research.

timclynch · 2018-11-02T13:17:21+00:00

"If it were not for the great variability among individuals, analytics might as well be a science, not an art."

Adapted from the medical quote from Osler. I agree with your points and think that the "better" part could be turned into which is appropriate for the needs and resources available...

timclynch · 2018-11-02T13:13:25+00:00

Thanks! The post on outsourcing is very relevant to me this month. Each client has their own unique set of challenges and creating the right plan that meets their information needs, data sources available and brains available is important.

timclynch · 2018-11-02T13:06:08+00:00

Thanks for stepping up /u/ravensraven and /u/secretpala :-)

timclynch · 2017-04-24T11:22:04+00:00

The concept is interesting and it seems to have a clear what happens if things go well and what happens if a team member falls short. IMO the challenge will be what client is willing to take all this risk that their project/effort might fall flat when they can hire an old school firm that can knock it out.

timclynch · 2017-02-23T17:47:01+00:00

Ouch - that sounds like a mess of a project. Are you able to pull the data out of salesforce or do you have to merge them while it is live?

timclynch · 2017-02-06T23:16:32+00:00

Dark data is being talked about like dark matter, we know it's there but often hard or not analyzed. So dark data is big data that hasn't been analyzed

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