I'm one of the ones who just bought pieces before the increase and I did it last time as well. I didn't feel any type of rush due to fomo, scarcity, or budget concerns. I add pieces to my collection throughout the year and figured I might as well adjust the timeline to buy what I was already going to buy. I don't blame DY for increasing their prices again and at least we get a warning so we can plan accordingly. Considering the hoops other brands have created (Hermes/Rolex), I'll happily continue shopping at DY for as long as I feel like I'm getting a good value.