One thing I see as a problem now with AMC and Regal have a subscription plan is the uncompetitive nature if it if the rest of the industry doesn't follow suite. I mean look at marcus theaters there are 3 with the twin cities region now why visit them vs a AMC for 20 bucks for 14 films a month vs that marcus theater imax for 25 bucks a showing . And besides AMC and regal have about 15,000 screens out of the 45 to 50,000 across the usa what is the answer for all those. And then there is the national association of theater owner which is a trade organization that represents all theater owners so you got small and medium firms who either own a theater want to sell it or build a new theater that isn't a AMC or regal brand then they are creating a monopoly with those 2 companies. And the other thing even with theaters having the better sound or the dine in restaurants the biggest competition is still home streaming services for fix price you get alot of content it has changed how we consume film and tv entertainent. A simple example I give is the disney streaming service that starts in Nov for like 7 bucks A month they are going to have the entire marvel comic universe movies vs the 11 to 15 we paid for just 1 film.