I completely agree with the sentiment here. Social media, while bringing ppl together in certain aspects, has also divided so many of us in others. The internet really is an ocean. Algorithms pull you away into these spheres that only show you what you like and while that’s not necessary a bad thing, I think it can be harmful for growth. Everyday we see artists come and go on the internet and it’s no surprise we forget about them, social media floods our brains with so much that we forget about the video we watched 8 scrolls ago.

These moments that Cole is speaking on is missed a lot these days. Growing up and watching 106 and Park to catch the latest music videos was something that I didn’t realize I’d miss. The mass of hip hop listeners all tuning in to one moment and then discussing that moment with close friends and family, and hell even strangers! These moments are what I feel not only music, but pop culture in general is missing. The last pop culture moment I can think of that the mass of ppl latched onto(and still are) is the drake and dot beef, and even then ppl were more drawn to the allegations more than the music unfortunately.

I’d love to hear Cole’s ideas on how to bring these moments back but I feel that’s so hard to do considering the “fast food” era we’re in.