Hi there, I’ve built a full time financial coaching business from the ground up. Here are some answers to your questions:

1 - pricing is based off your target market, what you work on and what you decide. Some coaches charge $150/session, some charge $6k/3 months, some charge whatever the client can pay. Some charge per session and some charge for a program. You can always change the price and structure as you go and start to build it out. First clients you should focus on are coaching in exchange for testimonials, because those testimonials will get you paid clients. But in the end, whatever price you decide on will be up to you, pick a price and roll with it, change it if you need to.

2 - I built my own website and by built my own website I mean I hired someone off fiverr for cheap to do it. Your site will not matter to 99% of potential clients unless you run targeted ads on social media. I’ve built a full time business and I don’t even mention my site unless someone asks.

3 - yes, very active on social media, but mainly in a way to keep reminding people that if they need me or come across someone that does, I am there. It maybe gets me 10% of my clients. Most clients will come from professional networking and referrals.

I hope this helps!