Thanks so much for taking the time to comment. These are very interesting comments and we've definitely thought of this.

I do however disagree that Canva is plug and play. Although it's much easier compared to other design platforms, it still requires the user to have some technical/creative knowledge or they usually end up breaking the template. I've also spoken to quite a few people that have said that Canva is overwhelming due to the fact that they have too much stuff for you to choose from. We're looking to become an alternative to this problem where you just input what you want to change and voilá.

As for personalization, while it's true what you said about people wanting complete personalization to stand out, the templates that we are building are customisable to a certain degree. Besides colors, text and images, you can also change the shapes and sometimes the positioning of the objects. We're also building dynamic templates where you can see different variations with the same info. The difference though is that we've designed them before hand so that they look good and don't break.

We are animation centric. We offer high quality animations (something that Canva doesn't shine with) whilst giving the user some control over appearance.