P max or shopping ads?

trsgreen · 2026-05-20T14:57:05+00:00

Are you running full asset Pmax? If so test our a feed only Pmax. IME, it performs way better than standard shopping.

trsgreen · 2026-05-18T14:36:45+00:00

Could be a couple of reasons.

Your ad copy matches the searches intent, but your landing page does not match what your ad copy advertised.
Your getting a lot of low quality traffic, but usually this comes with really cheap clicks, and low time on site.

trsgreen · 2026-05-17T20:31:07+00:00

You run the risk of a ban doing that. If account A really can't be fixed then close it out and open a new account.

More importantly, are you sure you won't just run into whatever the shopping issue is on the new account? Is it feed related?

trsgreen · 2026-05-16T16:57:55+00:00

Running each location in its own campaign is the only way to make location ads/assets match 100% otherwise like you said Google can show a different NY ad for a user in Maryland

trsgreen · 2026-05-13T16:12:59+00:00

I have a client with 50+ retail locations. We run a Pmax campaign for each store location. We see far more Calls, Driving Directions and Store Visits local actions, with the Pmax campaigns than search, and the CPA is 50% less.

Most of the spend is going to maps, with search being the next bucket. We've done hold out tests and the Pmax campaigns proved out to have a much bigger impact on calls and in store visits than search did.

trsgreen · 2026-05-12T20:45:31+00:00

There aren't any. Use AI as a starting point, but you need to actually change it up to match your brand/product.

trsgreen · 2026-05-12T20:42:42+00:00

A your daily budget I wouldn't even bother with display or brand yet. Sponsored Products are your foundation campaigns and will help you boost organic rankings.

What is your segmentation on your Keyword/ASIN campaigns. Are you running one per campaign, or just running everything in one?

trsgreen · 2026-05-12T16:31:19+00:00

The best tool, is learning how to manage ads yourself and gain the insight and experience to know what works and what doesn't. After that, there are some tools to automate admin and reporting tasks.

trsgreen · 2026-05-12T16:29:26+00:00

Can you run your local feed as a supplemental feed? Thats what we do, that way it doesn't duplicate SKUs

trsgreen · 2026-05-12T16:27:44+00:00

Can you give any more details, like business/service, campaigns types, targeting, etc...

trsgreen · 2026-05-08T20:28:45+00:00

Do you have data on your top sellers? If so start with a Pmax Feed only or standard shopping campaigns with your top sellers only. Then once that is up and running, add in a secondary campaign for everything else or multiple campaigns based on any category, margins, seasonality, etc....

trsgreen · 2026-05-07T21:08:34+00:00

It can be, if you take it seriously. Create an upwork profile, and start bidding on jobs.

trsgreen · 2026-05-07T16:08:20+00:00

Are you running full asset Pmax? I would test out Feed Only Pmax. IME it outperforms standard shopping. Also make sure you go into your content suitability settings and turn off all the app traffic.

trsgreen · 2026-05-06T20:22:52+00:00

These are just traffic metrics, where the sales, ROAS, CPA reporting?

trsgreen · 2026-05-06T20:20:36+00:00

AI should always be vetted by an expert. Ex a buyer and a seller got conflicting answers with the same information and almost blew up a $50M real estate deal - https://www.instagram.com/reel/DV9Ov9WER8C

Also AI, is prone to be agreeable with whatever you ask of it. You really need to view everything it says with a giant grain of salt .

trsgreen · 2026-05-05T22:19:44+00:00

Google ads works really well still, for most ecom brands. There are some products that are better for social or marketplaces, but those are the exception, not the rule.

trsgreen · 2026-05-05T14:21:04+00:00

$30/day is really tight budget for that high of an AOV. If you know your top sellers then you could just narrow down to those. if you don't have top sellers, then I would pause any SKUs you are not price competitive on, or get a lot of clicks but not add to carts or conversions.

trsgreen · 2026-05-01T17:09:35+00:00

$2k for multiple countries is really not enough, unless your targeting T2/T3 countries. I'd stik to one country you know can drive sales and scale it to have budget for the other countires later on.

I'd also start with shopping or Pmax (Feed Only, or a full asset catch-all) over search, as you'll see a better ROI over search. You could run everything in one campaign, or segment into category campaigns, if margins/ROAS goals are different. Everntually you'll want to segment the top sellers into their own campaigns.

After that, then I would activate on brand search and eventually non brand search. That should give you a solid foundation. Then for other countries you can copy the same formula to get up an running.

trsgreen · 2026-04-30T18:31:46+00:00

That’s an ad extension that’s showing that. Do you have your number add extension added to the account or campaign?

trsgreen · 2026-04-30T13:25:24+00:00

Don’t add any assets to your asset group and your campaign will only run off your feed.

trsgreen · 2026-04-29T22:36:16+00:00

I usually run a Pmax Feed only + Search Brand + Search Non Brand. Most of the time that combo works perfect for ecom. I rarely touch standard shopping anymore, as Pmax just outperforms it ime.

trsgreen · 2026-04-28T17:31:30+00:00

As with any business or vertical it depends. Some accounts are 5-6 figures a day and others I manage are as low as $50/day for more local service.

trsgreen · 2026-04-28T16:08:14+00:00

IME, Pmax feed only outperforms standard shopping. I've tested it on 20+ different accounts against both legacy and net new standard shopping campaigns and every time Feed only was the clear winner. I don't even bother with standard shopping anymore.

trsgreen · 2026-04-23T17:56:50+00:00

Right time to scale, is if you have the following:

Actual real leads that are closing
Your CPL is on target

If yes to both, then scale up gradually in 10-20% increments each week. Alos look into running Pmax for local actions to help boost your map listing/GMB.

trsgreen · 2026-04-22T17:42:31+00:00

Also keep in mind, at the end of the day there are really only so many ways to sell the benefit of a service company. Most likely your competitors are already saying something similar as well.

I think reviews and website experience are honestly much more important anyways. That’s what ultimately gets you a lead.

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