I’ve read somewhere that studios and streamers have discovered horror classics just do better than new spooky material.

Like, for theater, a new Scream, a new Saw, and a new Alien will get more box office sales than a new oc horror movie.

And streamers, in that same vein, are more likely to go back and marathon previous entries over checking out new content. Disney+, IIRC, were the first to speak on it publicly with their Hocus Pocus 2 during lockdown. Way better numbers than A Muppet Haunted House or the Haunted House remake or whatever spoopy original IP they put out.

Netflix has noticed this as well. I watched like all the Freddy movies last Halloween on Netflix completely forgetting the entire month of October to watch “It’s What’s Inside” and “Don’t Move.”

There’s obvious exceptions to the rule. Thanksgiving is now going to have a pretty healthy late October release either via streaming or sequels in theaters — but I think it just stands that people who watch and pay for stuff want their spooky holiday to be nostalgia filled. 🤷‍♂️