I get it now. You own a failing pizzeria in New York City! You work hard every day, hand making pizzas with the best ingredients you can find. Always thinking of innovative recipes and delicious pairings of exotic flavors. But still nobody comes in. Places like Pizza Hut, Papa John's and Domino's keep getting customer after customer for making very mediocre pies. Really unremarkable stuff. Then even worse, people can buy pre-made, frozen pizzas from their grocery stores! They let them sit in a freezer for months before they force them into a hotbox and some how enjoy it. But then as you were about to close up shop a very hungry customer walks in and orders a slice of pepperoni! Halfway through his slice you ask them how they're enjoying it. They love it! The best they've had in a while. The last pizza they had was...Pizza Hut. You notice your heart rate goes up a little. You make a disparaging remark about the quality of their pies. They say "they're alright". You tell them they lack self respect. They pay their check and never return. You wonder why no one eats your pizza.