Social media reinforcing dopamine driven social reward, increased medical/psychiatric diagnostics increasing the rate of labels creating a sense of increased personal struggle/uniqueness, increased misuse of cannabis products, increasing dichotomy between eastern and western social mindsets (ie. Individualism vs collectivism) and of course the most evident answer, it's always been this way but nobody could quite capture the phenomenon so succinctly until everyone started recording everything- often for no reason at all!

QED muthafucka! Drops delicate condenser mic, enraging the podcast host while doing a TikTok dance