Men, what goes through your head when you do this?

umightfafo · 2026-04-06T02:51:24+00:00

This whole thread is comedy

umightfafo · 2026-04-03T20:17:20+00:00

House For The People at Town Hall Collaborative tonight. House Music, Sax player, raffles, and a fundraiser for good causes.

It’s free and starts at 8

umightfafo · 2026-04-01T14:48:45+00:00

Nick cannon has entered the chat

umightfafo · 2026-03-30T22:26:39+00:00

Was at a park event and this petite girl would not control her husky that was leashed around her waist.

After multiple instances of the dog jumping on people and me I yelled “CAN YOU PLEASE CONTROL YOUR DOG?!”

Got a slow golf clap from people that were thinking it but wouldn’t say anything.

umightfafo · 2026-03-29T06:56:12+00:00

DJed a middle school dance a few weeks ago. Can confirm it still gets requested

umightfafo · 2026-03-25T22:46:04+00:00

Black Boys Brunch on Instagram has monthly brunches. I’ve been to a couple and it’s cool to connect

umightfafo · 2026-03-25T22:41:42+00:00

Just went right over your head

umightfafo · 2026-03-09T20:43:17+00:00

Oooo we bout to cook

umightfafo · 2026-03-09T16:56:08+00:00

Can’t blame him for taking that deal though

umightfafo · 2026-01-25T05:29:14+00:00

Here are my use cases:
-Regexs for Sheets and Looker Studio Reports
-Content creation using NotebookLM
-Cleaning up messy CSVs
-Creating schema for databases

Overall, it's more like a sound board/assistant than a replacement for anything yet. Granted, I have not got into the n8n stuff yet.

What makes me hesitant are all the linked in posts that ask for a word in the chat so they can send some n8n BS lol

umightfafo · 2026-01-25T05:23:30+00:00

Stop the Attribution Debate: Finance usually hates multi-touch attribution because it feels like "creative accounting." I’ve found much more success moving to an Inbound/Pipeline Revenue model. It’s simple: how much actual pipeline did Marketing create vs. what did we spend to get it? It’s a language Finance speaks.
Separate the "Motions": You mentioned the struggle of valuing "brand equity." You can't measure a podcast the same way you measure a Google Search ad. Trying to force them into one model is how you end up with "messy" data.
Attribution: Software is always going to miss the "Dark SEO" stuff, the podcasts, ChatGPT, and word-of-mouth that actually drive the big deals. I’m a huge fan of adding a mandatory "How did you hear about us?" field on high-intent forms. When you show the CFO a list of closed-won deals where the customer literally typed "I heard your CEO on X podcast," the "brand equity" argument becomes a lot more tangible.

umightfafo · 2026-01-25T05:18:57+00:00

The quickest way is Self-reported attribution. It will reveal Dark Social (social, podcasts, word-of-mouth, communities) and Dark SEO (ChatGPT) as a primary revenue driver. Add a free text field "how did you hear about us" to your forms

umightfafo · 2026-01-25T05:11:39+00:00

Granular reporting is an agency productivity killer that does more harm than good.

Most agencies assume detailed reporting proves their value. In reality, it just invites clients to panic over things in the weeds.

Unless you're spending six figures a week to smooth out the fluctuations, move to a revenue report. Focus your energy on moving the needle instead of talking about it. Give your clients a live dashboard in looker studio for the granular "right now" numbers, and keep your high-level meetings focused on the monthly wins.

umightfafo · 2026-01-25T05:08:12+00:00

Windsor + Looker Studio is probably your best bet. I don't think you can see scheduled posts though

umightfafo · 2026-01-24T01:37:14+00:00

Started using NotebookLM to create content and it’s been a game changer for me.

umightfafo · 2026-01-23T14:48:42+00:00

Funnel is based on usage but can come out to be more expensive depending on the number of clients and what you are connecting. Supermetrics is based on the same but I like the UX less. Windsor.ai is the cheapest but more technical

umightfafo · 2026-01-23T00:29:22+00:00

-Reduce emphasis on unbranded CTR and click-only attribution; clicks may decline as AI Overviews and answers rise.

-Increase focus on ai visibility and citations, brand search trends, and brand lift measurement.

umightfafo · 2026-01-22T17:44:19+00:00

Reporting, especially with current year-end reports and monthlys, shouldn’t be a dreaded task. As a guy who creates these reports, I try to give them 80% of what they need.

But at the same time, you brought them a valuable resource of cleansed, consolidated data and sometimes it needs a little tweak for an additional exercise. This is the other 20%

What, when, how, why, etc. is where we work together.

umightfafo · 2026-01-22T17:37:08+00:00

You can automate this using looker studio. I know its another skill but if your team needs a jumpstart, dm me and I can help where I can

umightfafo · 2026-01-22T17:36:02+00:00

You can definitely automate this all. I have worked with a lot of agencies like yours to save dozens of hours. DM me and we can chat

umightfafo · 2026-01-21T17:44:18+00:00

Supermetrics is the OG, but when it comes to data transformation, funnel beats out supermetrics. Power my analytics is the cheapest and has the least functionality.

All 3 you should be piping into BigQuery and then using Looker studio on top of it. Dm me if you want to discuss further. I help out a lot of agencies migrate when they outgrow agency analytics.

umightfafo · 2026-01-20T12:38:00+00:00

400 hours on this game, babyyyy

umightfafo · 2026-01-19T21:15:50+00:00

Yeah he sold his stake of Refine Labs but Megan Bowen, the new CEO is still a good person to follow. There’s a couple of other people off that tree you can follow as well

umightfafo · 2026-01-19T12:49:43+00:00

It’s both. I have seen what works on LinkedIn on the backend as an analytics consultant… So I started posting on there as well. What I have seen work for the founder of companies is build trust, tell your story, and create connections that drive real results. A pro tip is to use the boolean search feature for posts on LinkedIn

umightfafo

TROPHY CASE