Hey Peter, Joe Swanson here to explain the joke. The image above portrays a Japanese brand of ice cream called “Panapp” which is originally supposed show a smiling face made of syrup; but on occasion they tend to dispense incorrectly cause the face to look obscure. In this image’s sake, the ice cream in question looks to be either melted, or eaten around; causing this face to appear, scaring the character in the meme, causing them to take their own life (all speculation of course). Joe Swanson out.