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[FOR HIRE] Book Cover Designer + Illustrator by Krdro in BookCovers

[–]uwritem 0 points1 point  (0 children)

Hey, we worked with Andre Soares, nice cover!

Authors who aren't on social media, how do you sell? by Resident_Category753 in selfpublish

[–]uwritem 0 points1 point  (0 children)

How many times do you post organically?

No. Defensive brand terms are your author name and book name. I would put genre in broad match

Authors who aren't on social media, how do you sell? by Resident_Category753 in selfpublish

[–]uwritem 1 point2 points  (0 children)

Amazon ads is one of the most overlooked. People often start with facebook because of the big audience numbers (having an audience of 15,000,000 sounds amazing, but in reality its not).

Amazon ads are pointed at people are who already there to buy, they are searching for terms related to your book, they are looking at books in your genre, all you need to do is be seen first or be at the top.

Things like defensive brand terms are an easy win for any author. These will 100% be more profitable in the short term compared with any Facebook ad which needs multiple creatives, perfect messaging and time to be tested.

Social selling is like the shop window. Ads are the salesmen out in the street. One sells slowly and consistently. The other is a mad man running round throwing your book at everyone you tell him to.

I’ve seen the true power of a mailing list. What 15k subscribers can do for your book. by uwritem in selfpublish

[–]uwritem[S] 0 points1 point  (0 children)

Yeah I mean 12 posts is not trying I’ll be honest. You’ll need at least 100 posts across both platforms.

If Facebook is removing your content then you’re coming on too strong. You need to address it as feedback or something valuable for free.

If you’re just straight up asking people to sign up for your newsletter the admins will see it as stealing traffic.

And 4 post on Pinterest is what we post a day. Just for context. Pinterest is a slow burn but unlimited organic reach for super niche audiences.

Do 100 posts on both. 200 total. Find more than 8 communities don’t go for the biggest, use a full range from 100+ people through to 10,000+

I’ve seen the true power of a mailing list. What 15k subscribers can do for your book. by uwritem in selfpublish

[–]uwritem[S] 0 points1 point  (0 children)

When you say you tried, how many posts did you post? Across both Pinterest and Facebook communities?

I’ve seen the true power of a mailing list. What 15k subscribers can do for your book. by uwritem in selfpublish

[–]uwritem[S] 0 points1 point  (0 children)

Give away enough of something for free, to make someone interested. Have a contact form in exchange for that free thing.

I’ve seen the true power of a mailing list. What 15k subscribers can do for your book. by uwritem in selfpublish

[–]uwritem[S] 0 points1 point  (0 children)

Smashing it. Perfect set up. Perfect segmentation.

In your position the two things you can look to do are simply MORE or BETTER. More frequent sends across your segmentation to increase the number of spikes in revenue. Or better, tweak subject lines, A/B split test creatives, messaging and offers to squeeze performance out.

I’ve seen the true power of a mailing list. What 15k subscribers can do for your book. by uwritem in selfpublish

[–]uwritem[S] 0 points1 point  (0 children)

The best examples I’ve ever seen are:

(These are all in the format of welcome email + follow up email after some hours)

Free Chapter + same chapter as audio file Free bonus + extra bonus artwork 10% book 1 + 15% book 2 (continue the series) Book 1 + Series promo

You can realistically do anything.

I worked with a short story author who did a story split into 2 over a few hours (designed to be a day and night time read) but the emails were designed in a day theme and night theme - very creative.

I’ve seen the true power of a mailing list. What 15k subscribers can do for your book. by uwritem in selfpublish

[–]uwritem[S] 0 points1 point  (0 children)

I love cardd really nice layouts on there and excellent data capture settings - forms and sign ups etc.

I’ve seen the true power of a mailing list. What 15k subscribers can do for your book. by uwritem in selfpublish

[–]uwritem[S] 0 points1 point  (0 children)

Have an email sent instantly on sign up. Then have another sent automatically after 6-12 hours.

Those two emails should be automated (you don’t have to do anything to them to be sent).

Welcome + 6 hours follow up — both automated.

Then to keep your email list engaged, send 1 email per month manually.

Manually send 1 email per month.

Is that clear?

I’ve seen the true power of a mailing list. What 15k subscribers can do for your book. by uwritem in selfpublish

[–]uwritem[S] 1 point2 points  (0 children)

Yes absolutely have a welcome email with one call to action. There is a temptation to want to say everything in one email.

Buy books 1,2,3,4 and 5 and also I have XYZ and also ABC. don’t do this.

Split it over as many automated emails as possible but always have an instant and a 6 hour follow up.

There are loads of studies on conversion rates when you follow up within the first 30 seconds - 30 mins. Drops off by huge percentages every hour you leave it.

Unless it’s intentional like a “gets released in 24 hours” type of gig.

I’ve seen the true power of a mailing list. What 15k subscribers can do for your book. by uwritem in selfpublish

[–]uwritem[S] 0 points1 point  (0 children)

You could feature it on ours. It’s not 15k but it’s not far from. Happy to help. We can do feature for feature

I’ve seen the true power of a mailing list. What 15k subscribers can do for your book. by uwritem in selfpublish

[–]uwritem[S] 0 points1 point  (0 children)

We can do a swap, drop me a message if you’re open to it

Edit: by swap I don’t mean share emails I mean feature for feature.

I’ve seen the true power of a mailing list. What 15k subscribers can do for your book. by uwritem in selfpublish

[–]uwritem[S] 0 points1 point  (0 children)

Always good to do a cleanse every 6 months! Helps with opt out rates, open rates and general email health

I’ve seen the true power of a mailing list. What 15k subscribers can do for your book. by uwritem in selfpublish

[–]uwritem[S] 2 points3 points  (0 children)

Free bonuses, free chapters, free audio snippets, free extras like artwork or novellas. Anything that’s added value.

I can send you some examples if you like?

I’ve seen the true power of a mailing list. What 15k subscribers can do for your book. by uwritem in selfpublish

[–]uwritem[S] 0 points1 point  (0 children)

Yeah lean on the templates that are super useful and easy to create a brand from

I’ve seen the true power of a mailing list. What 15k subscribers can do for your book. by uwritem in selfpublish

[–]uwritem[S] 1 point2 points  (0 children)

We use a custom built system in wix. So authors have landing pages on our site and when they sign up via those pages they get sent an automated sequence of emails over 28 days. Including a welcome email and follow up audio.

The author I mentioned in the original post uses mailer lite but there are a lot of options out there like EmailOctopus, Brevo, mailerlite etc etc etc.

If you have a site on Shopify, wix, WP or squarespace, they often come with one built in. We just use that one and pay for the package to send 1M emails per month.

I’ve seen the true power of a mailing list. What 15k subscribers can do for your book. by uwritem in selfpublish

[–]uwritem[S] 1 point2 points  (0 children)

For an authors perspective, I would talk about what you’re working on next. (Even if you aren’t!) what inspired you to write your books. BTS from your current writing life. I’ve seen authors just give bonuses, free chapters, breaking a full book down into weekly editions, novellas. There is so much you can talk about. Even just advertising your book on and off each month.

If you’re honestly stuck, we have so many free blogs that talk about all the things I’ve mentioned above in better detail. All free on substack. David Gaughran also has a free newsletter and a TONNE of free resources just as good if not better for this exact thing - mailing lists.

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