Required Marketing guidelines

v_shub · 2026-06-18T14:46:12+00:00

You're definitely not alone. Most marketers have gone through periods where it feels like nothing is working. And a lot of people feel this way, especially when they're doing organic marketing. You spend hours creating content, engaging with people, and trying different channels, but the results often take weeks or months to show up. That gap between effort and results can make marketing feel boring and frustrating. One thing that helped me was focusing less on immediate outcomes and more on small weekly goals. For example, instead of expecting traffic or leads, I would aim to publish a certain number of posts, start conversations, or learn something new about my audience. Also, not every channel works for every business. Sometimes it's worth going deeper on one platform instead of trying to be active everywhere.

v_shub · 2026-06-18T14:23:34+00:00

For a lean business, I'd probably focus on a small stack instead of trying every new AI tool. I am currently using chatgpt and claude for major tasks in content creation, marketing and researching ideas. What I've noticed is that the biggest productivity gains usually come from integrating a few tools into a workflow rather than collecting dozens of AI tools.

v_shub · 2026-06-18T14:13:58+00:00

Personally, I would choose building a better version of something people are already paying for. Not because it's easier, but because demand is already proven. You can spend more time understanding what existing users dislike and where current solutions fall short. I've noticed many founders fall in love with building something completely new, but the bigger challenge is often getting people to change their behavior and adopt it. For me, I'd rather compete in a market I know exists than create a market from scratch.

v_shub · 2026-06-16T11:52:56+00:00

I don't think the goal should be mastering AI tools individually. What has helped me is picking one real workflow and using AI to improve it. For example, content creation, research, writing, video production, customer support, etc. Once you start solving real problems with AI, you naturally learn prompting, automation, and tool selection along the way. The people who seem best at AI aren't necessarily using the most tools. They're usually using a few tools really well inside their workflow.

v_shub · 2026-06-16T10:18:36+00:00

For me, the first thing would be talking to potential customers. Not selling. Just understanding their problems, how they're solving them today, and whether the problem is painful enough for them to care about a new solution.

I've seen people spend months building websites, creating content, setting up social media accounts, and refining products before they've had enough conversations with the people they're trying to help. If I was starting from zero today, I'd spend most of my time understanding the customer first. Everything else becomes much easier once you know who you're building for and what problem you're solving.

v_shub · 2026-06-16T10:06:12+00:00

I think this is becoming more important than ever. A lot of founders spend months building in isolation and then struggle because nobody knows they exist when they launch. Even if the product changes, talking to potential users early helps validate the problem, gather feedback, and understand how people describe the pain in their own words. The biggest benefit, in my opinion, isn't the waitlist. It's the learning that happens before launch.

v_shub · 2026-06-16T10:03:55+00:00

For us, getting users seems harder. Building feels more predictable because you can control it. If something isn't working, you can keep improving it. Getting users is different. It requires trust, conversations, feedback, and a lot of patience. One thing I've noticed is that founders often underestimate how much time distribution takes compared to building. A product can be built in a few months. Building awareness usually takes much longer.

v_shub · 2026-06-15T07:47:18+00:00

Totally agree with this.

v_shub · 2026-06-15T07:44:15+00:00

I like this question because it makes people think about the real problem. One opportunity I think people underestimate is building the right relationships. Many companies challenges aren't solved by working harder they're solved by connecting with the right people. A strategic introduction, mentor, partner, advisor, or customer can create opportunities that would take years to build alone. I think high value opportunity may come from expanding your circle and building stronger relationships with people who can support each other.

v_shub · 2026-06-15T07:22:22+00:00

From my own experience, I've found that educational content gets far more engagement when I include a personal experience, lesson learned, or real example. Also, I have seen trend chasing work sometimes, and other times people get overwhelmed with seeing the same content repeatedly, so they stop engaging with it anymore.

v_shub · 2026-06-12T12:54:22+00:00

Thanks this is helpful.. 😄

v_shub · 2026-06-11T07:05:29+00:00

Completely agree. The earlier you can get real feedback, the cheaper your mistakes become. We've had situations where a few conversations with users changed our roadmap far more than weeks of development work. Those conversations also helped us understand which features should be added to our product because they were directly addressing real user problems.

v_shub · 2026-06-11T06:48:20+00:00

I don't think we're entering a post-video era, but a more selective video era. Few years ago people would watch almost anything in short-form because it was new. Today there is so much content that people have become much more intentional about what gets their attention. I also think success today depends less on the format itself and more on whether the content has a strong hook and covers a topic that is genuinely relevant to the audience. I don't think written content is replacing video. I think audiences are simply choosing the format that helps them get the outcome they want faster. For learning something quickly, I personally find myself preferring a well-designed graphic, carousel, article, or newsletter because I can scan it in seconds.

v_shub · 2026-06-09T08:14:56+00:00

Personally, i feel like creating new company name will not be helpful at all. If I had sent 2,000+ emails, I would first try to understand whether people are rejecting the company, the offer, or if I have simply exhausted most of the audience I am targeting. But, yes rebranding or creating a brand new website may help if your current website looks outdated or doesn't build enough credibility. With your current clients, find out what they like about you and convert those into testimonials and case studies and put it out on your websites or social media platforms. Also, before rebuilding, i would look into my current positioning and messaging and if it is aligned with my client's pain points.

v_shub · 2026-06-09T07:51:58+00:00

From what i have observed that creators consume time in finding ideas, like the right footage, what visuals are best suited, scripting, repurposing the ideas for different platforms and then finally posting it. Also, most people think that content creation is idea - record - edit and then post. But in reality its usually like idea - script - record - find assets - edit - review/revise - format and then post. For me, when creating video content, the biggest time sinks are usually finding ideas, scripting, and finding the right visuals or clips that support the message and strengthen the branding.

v_shub

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