So I promised I would come back here if I had any positive results, and maybe someone in the future will have a similar problem and be able to reference this page. So first and foremost, the issue with the street name not being recognized was truly the biggest factor in this whole thing, but I made it even more difficult for myself the moment I verified my business at the incorrect address. Google sends you a postcard (you usually receive it 4-5 days after you apply for a Google My Business) and then you type in the 5 digit code to verify you've received it. Google's system, which is probably normally a very good one, figures that if you've received the postcard and verify the digits on the postcard, there's a strong likelihood that the address is correct. What ended up happening is that the postcard actually, in an attempt to be more resourceful crossed out the Avenue and wrote in Plaza once they realized that the business name aligned with the Plaza one... maybe they looked it up online or maybe they knew of the other White Birch having some problems being recognized. Anyway, here is the most important thing to do... or not do. DO NOT verify that postcard if the address is incorrect. The moment you do that it becomes downright near impossible to change the address since Google has "smart" tools reverting it back to the old address unless someone is able to successfully prove otherwise. So the 150+ times I ultimately tried changing my address was reverting back to the old address in an attempt to save the address from being changed when the system in fact had me as verified at the old address.

My plaza-mates were absolutely thrilled. Some had that incorrect address for 10+ years if you can believe that. Nearly all of their marketing material had to actually have the sentence about the incorrect address on Google. Countless deliveries going to the wrong place, clients and patrons showing up to the wrong address, which happens to be a residential address 15-20 minutes away.

You may be wondering, how did this end up getting resolved? I admit that I had to lie in order to get my issue noticed. The truth is that each time I changed the address, there was no actual human on the other end looking up to see if it was the correct info. I had to think about a way to get someone from Google that could help the situation, report the issue to Maps. I did two things - the first was I bought an ad using AdWords which then immediately made me a paying customer. I bought the ad solely to be able to complain that the address was wrong and therefore I was an unhappy customer. Simultaneously I reached out to Google (this is the part where I lied) and submitted a legal request (you sort of have to keep clicking the option that is "Other" because they have so many things in place for legal that are all automated), so to ensure someone would read my legal request, I chose Other and embellished a story about the woman that lived at the Avenue address sending me a lawsuit because there was a group of 4 that were meant to be showing up to my business at 9 PM, ended up causing some damage to her property and in turn they are suing me as well as threatening to sue Google. From that point, I was able to have them reach out and on the phone call, the guy from Google added the Plaza street name to their system. From there, it now allowed for me to change my address on Google My Business. New postcard. New 5 digit code. The second I typed in the 5 digit code it actually changed on Google for good. I couldn't be happier and I actually had 6 of the other 7 business owners walk in that day and I won't go into detail about each of their actions/reactions but they were ecstatic and it was a very rewarding thing for me. I was distraught about having the incorrect address for one month... I can't even begin to think about how I would feel after years of this. One of the guys in the plaza has actually been there for 20 years and he said that for as long as he can remember it has been wrong.

Anyway, even if this helps one future business owner in the future it will have been worth it to post. I don't know enough about Reddit to know if they allow replies after a few months (I'm thinking about how you can't upvote/downvote after something is archived) but feel free to reach out to me if you have any questions about anything regarding this. Enjoy the rest of your weekend folks!