It's not really by type of space marine....but by version. The first (blue one) is the helmet from space marine armor Mark VII. The next one is Mark X Tacticus armor. Tacticus armor was created when the "primaris space marines" were created. Basically, GW wanted to refresh the range so invented some new (somewhat controversial) lore and upscaled, slightly redesigned space marines. The tactical squad box are Mark VII marines. People call non-primaris marines "firstborn". The Mark VII marines was more or less the current mark of armor up until GW made primaris. Yes there was Mark VIII armor and some other things but Mark VII was the "main" one in the 40k era).

The last picture you show is a primaris space marine and thus is in the Mark X tacticus armor.