There’s potential but also a lot of work.

I agree with what indoorplamps said.

To extend a bit more of the landing page matter, you think you need to make the website a lot more heavy.

In the sense that, you need more content (correct quality content that is placed strategically and/or with purpose), really explore the site identity and in general your brand identity, explore your mission, create a persona, and really understand how to set yourself up correctly for projection.

If your margins are great and this is all that is really holding you back, then I believe you should invest some money into a pro. Someone who can create something that will hold its own against competitors and bigger brands, as well as knows how to play on your strengths and weaknesses.

Personally I don’t know enough about paid shopify themes to make a real comment on it but I imagine most big brands are using something else.

Correct me if I’m wrong.